15 SEO KPIs to Track Your Success With Every Effort


If you want to determine the effectiveness of your website, SEO tracking is crucial.

After all, you want to be confident that your investment will be worthwhile if you devote the time and money necessary to develop and manage an SEO campaign.

But you might be thinking, "What is SEO tracking?" if you've never tried to evaluate your performance. And the quick response is that it has to do with how SEO performance is assessed.

One of the major benefits of digital marketing is that you can measure almost every aspect of your approach. Due to the quantity of data on site performance provided by the best SEO tools like Google Analytics, you'll never be in the shadows over whether your SEO efforts are successful and how they affect your most essential objectives.

Let us dive deeper into the idea of SEO KPIs, starting from the concept of SEO tracking:


What is SEO Tracking?

No matter what website you aim to rank better in search engines, SEO tracking is a crucial component of determining a campaign's success. Simply said, SEO tracking is the act of gauging a campaign's effectiveness and development.

So, you should ideally establish your SEO plan before you launch the campaign. It's usually a good idea to achieve this by asking your clients a series of questions that will help focus your efforts.

For instance, the best SEO services in India suggest asking your clients the following questions in their guide on tracking SEO performance:

  • Could you briefly describe the history of your business?
  • What is a qualified lead's monetary worth?
  • Which of your services or products are the most successful?

Setting clear, quantifiable, and communicating with the client campaign goals is the next stage. In the context of SEO tracking, you want to specify in this stage the metrics you're going to monitor, how frequently, and how you're trying to deliver the results to clients.

Let's go through a few of the crucial SEO performance indicators every campaign needs to track before discussing the particular monitoring tools.


What are SEO Metrics?

You've seen the word "metric" roughly a couple of times by this point on the page. Therefore, it's critical that you fully comprehend what this implies in the area of SEO before continuing.

SEO KPI metrics are a numerical measurement of a single unique piece of data. It is precise, unambiguous, and offers the very little possibility for misunderstanding. When you base your analyses on metrics, you concentrate on tangible performance indicators that can be precisely assessed.

SEO KPIs to Track in 2022

And although it can occasionally be challenging to pinpoint precisely which tactics—if your SEO approach is complex—are to blame for your outcomes, the results themselves are purely dependent on easy-to-measure data points.


What are the different SEO Tracking Metrics?

Do you want to begin measuring SEO but are unsure where to begin? Or maybe you're stuck trying to choose KPI for SEO optimization even though you know what to track. Here are the top 15 metrics you can (and should) try monitoring right now, so it doesn't have to be difficult.

So, let's get going!

1.  Organic Traffic

A collection of results displaying the adverts and pages pertinent to the search query is displayed to users who enter a question, phrase, or string into a search engine. Organic traffic is the volume of users who visit your website by clicking on the links on the pages that appear in search engine results.

You want organic search traffic since it is targeted for your website. You will get a new visitor or customer if you can provide them with the particular thing they're seeking. Additionally, it serves as a good gauge of how well your SEO approach is doing overall.

Organic Traffic Tracking

A boost in organic search results indicates that your website is now more visible through improved keyword positioning. You must consider using Domain Overview and Traffic Analytics tools if you want a detailed comparison of the traffic sources for your website and those of your rivals. Both of these can aid in your ability to comprehend your website's organic traffic and visitor patterns.

To receive a high-level snapshot of your visitors over time, along with a split of organic vs. sponsored visitors, continue with the domain overview. You have a limit of five domains to compare. After that, you may utilize traffic analytics to look at your traffic more closely, including the number of visits and the traffic sources. Additionally, we offer a special traffic journey view so you can see where your traffic originates and where it travels after it leaves your website to know about your potential competitors.


2.  Domain Authority & Page Authority (DA/PA)

In Google's view, increasing the site's authority is one of the most crucial objectives of any SEO plan. And although it would be nearly hard to evaluate this impact simply on links acquired, tools like Website Authority Checker make it convenient.

Domain authority

When you submit your site's web domain, a number between one and 100 representing your site's authority will appear depending on your backlink profile. Keeping tabs on this figure makes it simple to evaluate the results of your link-building approach and may show you how your website's authority rises over time.


3.  Backlink Growth

One of Google's top-ranking criteria for websites is the number of backlinks. In research, we discovered what we refer to as a "high-volume spike," when 2.2 times as many backlinks point to URLs on the first rank as to URLs on the second. Backlinks should thus be among the indicators you're keeping an eye on.

backlink growth in ahref

You may gain important information about the effectiveness of your link-building tactics by keeping track of your backlinks. The list of external links is something else you should take note of. They could present prospects for links that you might investigate later.

Backlink Analytics makes it simple to keep tabs on your backlink count and referring sites. You may use this tool to assess the success of your site's link-building efforts, find new backlinks, and learn when old backlinks are removed. Knowing how many fresh backlinks are pointing to your website as you evaluate your link-building strategies is useful. Your present technique is effective if fresh websites connect to your content and you have a strong follow link profile.


4.  Track Behavior Flow

Google Analytics has a very helpful report called behaviour flow that may assist you in understanding how visitors move across your website. Observing the routes individuals take that result in conversions helps identify potential pitfalls.

Go to Behavior > Behavior Flow under your Google Analytics account in the sidebar. You may customize the flow chart based on landing pages, organic traffic sources, and other factors. If you want to enhance your SEO performance, you should look at where visitors are leaving your site when they fail to convert.

track user behaviors in analytics

Next, start by looking at those exit pages and try to make any necessary corrections so that more visitors convert. Alternatively, you might reroute the page to another comparable and effective website.


5.  Page speed

One of the best SEO KPIs to track, page speed is a crucial factor influencing most of the other metrics. According to Portent research, your site's revenue per page visit doubles when its loading time is reduced from two to one second.

Page speed affects your sales and bounce rates and is a ranking element for your website. According to Google's new page speed industry criteria, fast websites and lower bounce rates are strongly associated. They discovered that the likelihood of someone abandoning your website increases as page loading speed grows. A website's bounce rate will increase by almost 120 percent if it takes more than 10 seconds to load.

page speed check

To determine whether your website is quick, run it using Google's PageSpeed Insights tool. One hundred percent is a quick score. It's deemed good to have a score of 90 or above but less than 100. It has to be raised if your score is between 50 and 90. A score of 50% or less is regarded as bad.


6.  Conversions/Goals

Your conversion rate shows your SEO strategy's entire effect on your company's revenue. This indicator is arguably the most significant when determining the performance of your website. In the end, a website serves as a platform for showcasing your offerings and turning leads into customers.

conversion tracking in analytics

The right way to do content gap analysis involves setting up personal goals in Google Analytics to track your conversion rates. For one of their pre-configured templates, you may set objectives. From there, you can enter visitor objectives like reading an article, watching a video, signing up for emails, taking a course, and any such activities that cause a visitor to convert to a subscriber or buyer.

With that, you can monitor the proportion of visitors to your website who take any of the actions and convert. The same data may be used to modify the layout, articles, and offers on your website in order to attract more people who will eventually convert to paying clients or subscribers. As a starting point, you can utilize the 4.31 percent worldwide average website conversion rate based on conversion rates from many marketplaces.

You can browse the Content Marketing Toolkit if you want further assistance with your content marketing plan. Customized templates for material that is SEO-friendly are provided. You may analyze your material to see what needs to be improved. Discover topics for content that will appeal to your audience and practical advice on producing high-quality content.


7.  Search rankings

Any keyword that may be queried for on a search engine is known as a keyword. If a single word or phrase brings up a results page on Google or another search engine, it is regarded as a keyword. You must optimize your website and content to appear first in search engine results for relevant and long-tail keywords to succeed with this measure.

serp rankings

Conducting a Google search is easy to monitor your standing for keywords associated with your company or items. You can see in the results where your website stands for those difficult-to-rank keywords. Given that more than 25% of users respond on the first Google search result, the ultimate objective is to be on the first page and at the top of Google as feasible.

You should run a keyword research service to comprehend your keyword's effectiveness and find new relevant queries. We can help you determine the keywords you're performing well for, those where you're weak, and undiscovered ones where your rivals are gaining search engine ranks, but there's still some possibility for your website with up to five rival URLs.


8.  Search visibility

Google creates a result or search engine results page for each inquiry. These results are made up of advertising, organic results, and SERP features. Featured snippets (quick answers), knowledge panels, and picture packs are a few examples of SERP features.


The count of people who view your site in the search rankings is measured by search engine visibility, which the reliability of the SERP elements may impact. However, this indicator offers you an overall overview of your SEO development.

The Position Tracking Tool of the SEO toolkit makes it simple to verify the visibility of your website. For instance, we provide a featured snippet function to help you plan your content by identifying the chances to rank featured snippets for particular keywords and drawing inferences into what the existing featured snippet appears like.


9.  Links

Content creators and SEO professionals must always take white-hat link-building services into account. Backlinks are currently one of the most crucial variables influencing rankings. It implies that link building should be the focal point of your SEO strategy.

The better way is to gain more connections, right? Not quite. In addition to failing to increase your site authority, acquiring low-quality connections will negatively impact your website's ranks. It's crucial to monitor your link profile's quality score to ensure you're creating high-quality links. For this, you'll require one of the backlinks analyzing tools, such as:

  • Majestic
  • Ahrefs
  • Moz’s Links Explorer
  • Serpstat’s Backlink Analysis tool

All of these tools offer a connection authority index, with higher values indicating higher-quality links. When you submit your domain, a score depending on the number and caliber of authority sites will be shown that assesses the value of your link profile.


10. Organic CTR

The click-through rate (CTR), a performance indicator, gauges the proportion of people who click on your link to those who browse the whole set of search results. High CTR thus equals high traffic.

CTR is a significant ranking factor used by search engines. For instance, even high rankings won't help you draw in more people if your search snippets don't appear engaging enough. As a consequence, your CTR is far from satisfactory. Low CTR signifies to search engines that your website doesn't live up to user expectations, which might lead to lower ranks.

People frequently commit a grave error by ignoring this KPI in favor of focusing on traffic and rankings. However, you must go in for finding the right digital marketing agency to identify the cause of your high impressions not generating much traffic by monitoring your organic CTR and addressing the issue.


11. Branded vs. Non-Branded Traffic

Knowing how many people find your website through searches for your company name and related terms (branded) versus everything else (non-branded) is always useful.

If most of your customers find you by searching for your brand name on Google, you're likely missing out on many customers who are simply looking for solutions to their problems.

In Google Search Console, you can estimate the ratio of branded to non-branded traffic.

Navigate to the Performance tab. From here, you'll need to filter your report for branded searches. Then, enter your brand name and any variations/misspellings in the query field, using 'queries containing' as the operator. Click the Apply button.

When you're finished adding filters, note the 'Total Clicks' figure. This is your customized traffic figure. Then, change the operators on all of your branded term filters to 'Queries Not Containing' and take another note of the 'Total Clicks' number.

This will give you the difference in traffic between branded and non-branded traffic.


12. Bounce Rate

The bounce rate is the percentage of people visiting only one page on your website. Although the metric is not a ranking signal, a high bounce rate may indicate a problem with specific pages or your entire website. At the very least, it's a missed opportunity to interact with your audience.

bounce rate

Have you ever wondered how to lower your bounce rate? Finally, you must ensure that site visitors have a positive experience. There are several ways to do this:

  • Check that the page matches the search intent.
  • Make the page's purpose clear right away, and place important information above the fold.
  • Make legitimately great content that entices users to explore your site further.
  • Make the text easy to read and visually appealing.
  • Things that disrupt the user experience should be avoided (pop-ups, ads, unintuitive navigation, etc.)
  • Increase the page speed.
  • Make use of compelling CTAs.

13. Average Session Duration

Another best SEO KPI to track and understand user behavior once they arrive at your website is Average Session Duration. People who spend a lot of time digesting your content, clicking on other pages, and researching your products or services are likely to have a high Average Session Duration.

avg. session time

If your average duration is low, you most likely have a problem: your content is either too short or not interesting enough to keep on your website. This metric can be found in the same place as Bounce Rate but in a different column.


14. Cost per Click

The cost per click is the amount you pay each time someone clicks on your ad.

Cost per Click = Total cost of clicks / total number of clicks

Cost per click varies by keyword, but you can get an average CPC while doing keyword research in Keywords Explorer. It's a useful number to know so you can plan your bidding strategy for current and future campaigns.


15. ROI

Our world has entirely changed due to the current pandemic. Many brands guard their marketing budgets and scrutinize every dollar spent.

Calculating the ROI of SEO is the most effective SEO KPI metric to justify your existence, and it all begins with business objectives. If you are an eCommerce brand selling equipment and your goal is to grow 30% year over year, you will need a strategy that will help you achieve that goal.

To do so, you will need to know some information about how your client makes money, such as eCommerce, lead generation, and so on, in order to demonstrate the ROI.

  • Average order value.
  • Current rankings and traffic.
  • Conversion rates.
  • SEO spend.

ROI = (Organic Traffic * Avg. Order Value* Conversion Rate) / Cost of SEO


Turn a Challenge into Success!

Tracking SEO success is a crucial step in the search engine optimization process. It is how you determine whether your plan is effective, what sorts of outcomes you're getting, and where you may make improvements in the future.

Hire digital marketer CTA

If you haven't already, you should start measuring SEO metrics like organic traffic, CTR, bounce rate, keyword ranks, domain authority, backlinks, and conversions. By monitoring and reporting the performance over time, one of the greatest methods to show the worth of your agency's SEO success is to measure and report it. With the help of SEO tracking, you can objectively see your campaign's success and determine what is working and what needs improvement.


SEO KPIs are specialized metrics connected to certain search engine marketing elements. These metrics give you details about your site’s SEO performance, your target audience, and your search engine positioning.

To evaluate the effectiveness of your SEO initiatives, SEO metrics are essential. You won’t know the outcomes you’re generating if you don’t monitor the effectiveness of your search marketing.
Therefore, you are unable to re-optimize to raise your SEO.
By monitoring KPIs with the assistance of experts from a digital marketing agency in India, you may determine whether a specific piece of content is struggling to rank or get clicks. You may then enhance that page to increase traffic from there.

To clarify the argument about organic traffic, even if you have 40,000 visits per day and none of them convert, the traffic is still not beneficial to achieving your final objective. Due to this, monitoring your conversion rate is a crucial SEO KPI.

SEO produces results within 6 to 12 months. We define results as an increase in traffic and associated leads or conversions. This does not necessarily imply that you will have met your goal by this point, but any company investing in SEO continuously should expect to see results within this timeframe.

local seoSEOSEO ToolsTechnical SEO
Jagdish - Digital Marketing Professional


Jagdish Mali
Jagdish Mali is a professional digital marketer (specializing in SEO) with years of expertise organising and executing effective marketing campaigns across multiple channels.

Related Blogs