The eCommerce industry comes with a single goal- to allow business owners to sell their products and services. To grow your business in the right direction, you need to expand your online audience and catch the interest of your potential clients. This is where an efficiently designed website comes into force.
But can a website alone help you achieve all your business goals and convert potential leads into customers?
Well not entirely! When it comes to running a website, company owners may take a variety of actions to turn visitors into subscribers or paying customers. Some of them entail executing specialized email and social media marketing campaigns, as well as providing discounts and promotions.
In addition to these tried-and-true methods, there is one in particular that has been shown to increase sales conversions. Unfortunately, while being one of the most prevalent components of website creation, this approach is frequently disregarded.
Well, it is WEBSITE DESIGN. When a potential consumer visits an e-commerce site, the first element they come across is the web design. Thus, it is greatly responsible to improve the user experience and persuade visitors to complete a transaction.
Further in this blog, you will come across how Web design services may increase conversions on your website and why it serves as a means to increase sales and conversion rates for your online store.
What are conversions?
Imagine you are looking for a plumber service and you search for it over the search engine.
You get a list of available services near you on the screen to select.
What will you do next? You will click on the top-ranking options and book it, right?
This is what exactly the Conversion process is.
Each time a website visitor responds to a particular call to action by clicking on a link, signing up for a program, or adding anything to their shopping cart, it falls under the criteria of conversion. CTAs are often used to persuade website users to make a purchase or to sign up for something in exchange for their contact information. In the latter activity, online business owners can retarget consumers through an email marketing campaign using the data given by them, such as their email addresses.
Web design is not just efficient for your CTA but also has a significant impact on enticing people to sign up for your newsletter or make a purchase. By using a conversion-centered design strategy, you may leverage your site's many design components, such as the layout, pictures, colors, and text, to draw site visitors in and point them toward your CTA material.
How does web design govern conversions?
As discussed before, a well-done web design may influence visitors in a favorable way. Experts in this industry have developed strategies to make sure that a website's design can increase conversions after years of research. The majority of them use the same format since websites frequently use similar strategies.
For instance, the style of most websites is the same and consists of a top navigation menu bar, a paragraph of text that briefly describes the business or product, and a CTA button that requests a certain action from the web traffic. To increase their reputation, a number of websites have begun displaying trust icons on their site and landing page.
The majority of internet users are already pretty accustomed to this style of layout, which is the primary reason why websites adopt a similar structure. It makes it easy for the visitor to access the website, make a purchase, join up for a service, or subscribe. In a nutshell, an uncluttered, user-friendly website with a clear CTA may increase website conversion rates.
How can you get a conversion-focused web design?
Every part of high converting website design is designed to achieve the best conversion rates. This goes beyond merely aiming for the greatest ROI. Let's look at how you can optimize your website and come up with a conversion-focused design:
Know your target group
The most crucial component in creating a website is data. If properly understood, data is objective and may provide us with a wealth of knowledge on the intended audience. Several techniques, including internet analytics, heat mapping, and A/B testing, are used to collect data.
Analyze your customer preferences
There are several performance indicators that may be used to determine how the target group behaves. You can't get by on data alone. You need to focus on both data analysis and conclusion equally otherwise, you won't be able to fully comprehend what your target market requires.
For example, if a page could not be converting well enough, it does not imply that the page is subpar and requires a whole new layout. The content, the CTA button, or a technological issue might all be the issue. To make the best decisions, you must integrate the facts and put yourself in your prospects' position.
With the help of a website funnel, you can determine the most important areas for improvement on your website. For instance, the website is not receiving the necessary amount of traffic. Maybe the subject matter isn't fascinating enough. You may also think about including a social network sharing button so users can simply share the article. It may be preferable to improve your website with improved CTAs and check the form users must fill out before accessing that piece of material if it is the most significant issue.
Optimize the web design
You can address the problems your prospects are having once you've reached the correct conclusions. To improve user experience, this might range from little adjustments like changing the call to action button's color to a whole new website design. The most crucial tactics are:
People will find the site enjoyable if the user experience is optimized. A/B testing could be crucial for efficiently evaluating user experience in web development that is conversion-focused.
You may test two variants of a website element (Version A and Version B) with your audience using A/B testing (the website visitor). You can keep the version that produces the best outcomes. When testing, it's crucial to avoid making too many changes at once. You might not be able to identify the alteration that led to the variation in data when testing more or larger components. Whenever it comes to A/B testing, there is a lot more.
Of course, if there is no useful material on your website, no one would visit it (or keep visiting it). Prospective customers must have a reason to convert. The best strategy to draw prospects to your site in the first place is to give them useful content.
The content-focused design also influences the conversion rate. Prospects will utilize the CTA button more frequently if they are impressed and believe the material is useful. For websites whose primary objective is to inform, this is crucial.
As its name implies, this button aims to prompt users to take an action. When it comes to increasing website conversions, CTA buttons are by far the most crucial tool. It's important to include enough CTA buttons when developing a conversion-focused website so that users can carry out the activity you want them to.
A button ought to be friendly. Typically, this is accomplished by using enticing wording, a color that contrasts with the background of the website, and the size and form of the CTA button.
6 essential website elements that increase conversion
If you want to increase conversions, you should focus on the following critical website design elements:
Your web designer has complete discretion over where to send visitors to your website. Driving conversions involves a significant amount of navigation. The things you choose to use in your menu bar will either enhance or detract from a visitor's experience on your website. They're also a terrific approach to describing your services in great detail. You may explicitly improve the accessibility of a website as a critical component of higher conversions.
When creating a website, try to keep the items on your top navigation bar to a minimum to maximize results. You are not making it simple for your visitors to decide where they want to go if you have 5 separate dropdowns with 7 various possibilities in each one all in the top header. Make an effort to limit the number of alternatives in your navigation to just a handful, and ensure that at least one of those options connects to a contact page or a call-to-action link.
You can use four options: Give us a Call, Send Us a Message, Schedule a Meeting, and Live Chat. All of these activities result in increased website conversions, but it presents the user with the contact option they want. They can call us right away if they're ready to chat right now. If they need to plan a meeting or phone conversation at a later time because they are busy, they can. Just send us a message if they're still unsure. It is simple for visitors to ‘contact us’ in whatever way they choose thanks to this website design component. They have the alternatives they require but in a well-designed and uncluttered manner.
A new set of rules apply when writing for the web. Simply said, audiences no longer read anything in its entirety. According to research, the ordinary online viewer pays close attention to headlines, bold headers, and maybe a few paragraphs.
You need to think of something extremely amazing to maintain your visitors’ interest. This is greatly aided by design. You just cannot ignore the importance of content arrangement in website design. You will see that well-designed websites make an effort to provide quality material, but they also acknowledge that most visitors won't pay close attention to every word. The amount of time people spend reading your material depends greatly on how your site designer has organized it.
More people will read it if the layout is good. And the longer visitors stay on your site and read your information, the more probable it is that you will see a conversion.
Strong and Impactful Branding
People are more willing to convert when they are familiar with you. When they arrive at your website and acknowledge that you are these people, they won't hesitate to provide their email address or complete a conversion since they feel confident enough to do so. That is what we like to term a branding aspect in website design.
You will have trouble converting visitors if your website's design is completely different from your social media posts or other logos. People won't feel accustomed to making a convert if they don't recognize your brand.
Once more, conversion-based web design may be helpful. All of your digital marketing channels may share the same overarching design elements that your designer develops to suit your brand. It's crucial that anytime a potential lead comes across your firm, they quickly identify you as the same brand they ran into on your webpage or anywhere else. This goes for anything from your Facebook profile image to your Instagram feed.
Catchy Color Palette
One of those web design components that doesn't need to blow anyone away but is nonetheless noticeable if done incorrectly is your color scheme. When done correctly, a well-designed website with a purposeful color scheme performs a wonderful job of promoting conversions. It's a component of web design that frequently goes unnoticed, but it's actually incredibly helpful.
You can try to direct the user's eye exactly where you want it to go by using pops of color on calls-to-action and crucial content. Your color scheme may function similarly. Choose solutions that are consistent with your logo and identity, but resist the urge to go overboard. Your website's color scheme should draw attention to important details and make it simple for users to navigate and encourage conversion.
White space is a terrific technique to increase conversions in addition to improving the aesthetics of your website. Additionally, it's a terrific method to extend your stay on the website. If you've ever visited the websites of content marketing authorities like Neil Patel, you'll note that they make liberal use of whitespace across the site, but notably on pages with a lot of text, like blogs.
This contributes to more than simply an appealing blog's appearance. It's a crucial strategy for lengthening user engagement. More people will read content pages if there is more whitespace. The average customer nowadays can read two or three lines of text at once. More than that would be too much. Whitespace helps people navigate their way deeper into your website by breaking up dense information.
SEO experts and online marketers are aware that the more time someone spends on your website, the more probable it is that they will convert.
Your website is missing out on a crucial component of website design that will increase conversions if it isn't responsive. One of every website's most fundamental requirements is responsive design.
Mobile devices make up over half of all internet traffic. You're losing out on a sizable amount of qualified leads that may convert if your website isn't built for such visitors.
These leads will visit your site, realize it doesn't look well on their phone or tablet, and then leave to visit another site that presents the same content in a more appealing way. Consequently, you lose out on that conversion to your rivals.
As screens come in a huge variety of sizes and shapes, make sure your website is built to seamlessly adjust to any screen, regardless of size. That kind of design is completely responsive and will increase conversions.
How can you know if your website is converting?
A website that only has content is merely traffic minus sales. And if you're not in the affiliate sector or selling ad space, this implies that your website is just a digital brochure that does nothing for your business. A non-converting website can result in numerous missed opportunities and squander marketing funds; and truly, a lot more. So, if you can persuade website users to interact, that alters how businesses see what a site can and should accomplish.
You need to ask the following questions for the following features to check if your web design catalyzes conversion:
- Easily navigable: Can clients find their way across your website with ease?
- Strong brand recognition: Can visitors to your website quickly learn who you are and what you stand for?
- Brand logo: Does your brand logo offer justice to your product/service?
- Quick: Does your website load quickly?
- Call-to-action: Is your CTA captivating enough to catch the attention of your visitors?
- Personal touch: Does your site offer a personalized feel to the visitors?
Signs which denote your website needs conversion optimization?
Basically, CRO increases the likelihood that internet visitors will convert, which enhances the performance of your web page. Depending on your website, converting may mean submitting a form, making a purchase, or subscribing to your blog. In other words, you are maximizing the traffic that you currently have.
The five prime signs that signify that your business requires a thorough conversion rate optimization can be described as:
Your website has a good rank but a low conversion rate
In spite of having a fantastic SEO-friendly website design, are your visitors leaving the website quickly?
You've pleased the SEO gods, and visitors are hitting on your website, but you're baffled by the lack of sales. Google tends to reduce your organic search rating when your site has a high bounce rate. To understand how your visitors interact with the website, you need a heatmap. You can determine if your guests act in the manner that you anticipated. Additionally, by doing a funnel assessment for your website, you may see where in the user journey the drop-offs are most frequent. Enhance the customer experience on your site by identifying the bottleneck that's resulting in the drop-offs.
Your idea and the actual idea of customer preferences are a mismatch
When building a website, intuition and assumptions can only go you so far. It's critical to question your assumptions and take into account the chance that your expectations could not line up with reality.
To find out how visitors are communicating with your website, which areas are receiving clicks, and which areas are not, all it takes is to run a heatmap test. If people aren't clicking on the elements you would like them to, adjust the website to make that piece more prominent.
You have not revised your web design for a long while now
You can be in trouble if you haven't altered the style or upgraded your website in a while. A few bad actors could cause users to lose interest or get turned off. Google gives recentness and relevance a greater search ranking. In order for your website to remain current and useful, it is a practical idea to test out many iterations of it. Use new photographs, emphasize your logo, including client endorsements—whatever inspires confidence.
You have recently updated your website
So you've finally changed the theme and the copy on your website. But as opinions evolve and websites become more optimized, more consumers have access to what 'beautiful' truly looks like. And this may affect the way people unconsciously see online sites. You may compare how two variations of the same page perform with your audience when you do an A/B test or split URL test, then choose the version that generates the most engagement. Before implementing the new design fully, it is advisable to try it out on a subset of the audience.
You have just considered your developer’s idea for your site
When it concerns aesthetics and color palettes, the designer always knows best. However, if your users are leaving your site after little involvement, CRO will probably be of great assistance to your sales. You may rescue some important leads by using scroll maps to see whether visitors are reaching the material you want them to.
Quick Tips for Better Conversions
- Determine the ideal location for your CTAs to convert. Below or above the fold? On the left or in the middle of the website? There is no right or incorrect response; you must learn this lesson the hard way.
- Minimize distractions and direct your audience's attention to the important issues. Don't let your guests experience frustration, please. The greater the likelihood that they will select and click, the fewer alternatives you provide them.
- Use the influence of social proof to boost conversion rates. Reviews and other user-generated information may be prominently featured on your website and play a major influence on your design.
- Make sure there is adequate white space on your webpage. Empty space will effectively draw attention to the important buttons and calls to action. As a consequence, such a website will appear straightforward and uncomplicated at first glance.
- Use a color palette that will create contrast. It will support your brand identity and assist you in focusing on the essential components.
- Adhere to fundamental, approachable concepts. Check that everything on your website, including all of the buttons and features, functions properly on different devices. Pay close attention to the checkout and shopping basket processes.
Always remember that the fundamental secret to creating a web design that is conversion-focused is constant development and in-depth examination of all your data. Do not go overboard with these "best practices," as there are no universal answers that will immediately result in astronomical sales. Never mind if you don't have the resources to complete such a difficult and large project. You may always hand this off to more qualified professionals, who will take care of your best customer-focused website designing and free you up to focus on other crucial matters.