To create the right and impactful online reach over Instagram, hashtags prove to be the right choice. And this was the component missing from the client’s strategy.
The client's freelance photography page required the development of a comprehensive social media plan that could get them enhanced traffic from the right audience to have a better business over time.
Social Media Specialist
Without the appropriate aid of the hashtag tool, the client eventually was facing the consequences in terms of poor traffic to his page. The use of inappropriate hashtags would never draw the following of loyal customers seeking their photography services.
Though the visit of the customers was observed on the page, it comprises an irrelevant audience for the client’s services. Lack of usage of the niche-based and audience-based hashtags were the leading factors behind the sufferings of the client.
Due to the repetitive usage of the hashtags, the client was suffering from the penalty causing their content to fail within minutes. The use of wrong hashtags actually causes huge damage along with attracting annoying potential followers.
As the social platforms compress the images, the client was disturbed by the low-resolution blurry images, spoiling the image of his freelance photography services. Instead of blaming the platforms, there was a need for the client to look into the matter.
All the irrelevant & repetitive hashtags were removed to correct the Instagram algorithm along with the optimization of images to add worth to the freelance photographs.
Competitor analysis was conducted to get ideas about well-working hashtags and analyze the position of the client in comparison with the competitors.
Utilized branded hashtags with more focus on the strong posts to garner quick likes & encourage audience interactions. Also, a strategy has been made & implemented to use proper & limited hashtags as per popularity, photo type.
Using the right and relevant hashtags on Instagram, our client reaps a number of worthy results such as greater brand visibility, higher audience interaction, and insight into the competitive analysis. The solutions worked wonders to increase exposure and discovery rate within a brief span.
The strategy overall played a significant role in encouraging higher audience interactions with rapid growth in the follower, views, and likes. The use of hashtags strategy on Instagram not only helped the client in directing the right and wider audience on his freelance photography page, but also contributed to his pocket by converting the leads into best returns.
Increase in Instagram New Followers
Increase in Instagram Profile Visits
Increase in Instagram Reach
We hold our values dear to our hearts at Rise. After all, they’re the guiding principles that make us who we are.
Figuring out how to get more Instagram followers may appear to be a difficult task, but you can definitely increase your following with the right techniques and strategies followed by Rise Socially.
We believe in keeping our customers first and formulate unique social media strategies with appropriate hashtags usage tailored as per specific company’s objectives.
To promote frank and direct contact at your convenience, we provide a specialized digital marketing team and account manager to every customer.
You can count on us to have a thorough grasp of your unique needs, freelance industry rules, and social media platform standards to meet your size and specialty.
We provide excellent instagram content with relevant hashtags that capture your distinctive brand voice and personality to build your brand reputation.
We make sure you keep track of the development of your campaign as your social media partner. We quantify our success and provide simple explanations.