eCommerce Site Improved CTR 6x by Leveraging Product Structured Data

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Rise Socially implemented eCommerce schema markup types based on requirements of search engines to align efforts in the right direction and increase site visibility!

Objectives

The clients wanted to implement a solution for product-rich results in immediate SERPs. It was to boost the number of customers that visit their e-commerce site by deploying eCommerce schema types.

They were also keen to alter the structured data and nest it to provide the information that customers and search engines want. We work hard to include all essential components of the product schema so that it can reap the rewards of appearing in the ensuing rich outcomes for the client.

eCommerce Website

Platform

eCommerce Technical SEO Specialist,

Role

3

Team

8 Months

Project Duration
3 young people talking on rise socially

Results Glimpse!

37.44%
increase in organic sessions of shoppers on corporate websites
42.21%
increase of organic traffic has been redirected through potential links and breadcrumbs.
480%
Growth on organic clicks in the last 6 months.
Challenges
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01.

Redefining product pages

Redefining the bulk of product pages by verifying Google-rich snippet testing tools requires a lot of attention. However, we had to work with Google recommended JSON-LD than any other format.

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02.

Implementing Listing Strategy

Implementation of multiple product types was quite complicated because the client did not want to send all of them to the Google shopping feed. It was required to prepare a different product over schema.org implementation strategy for each product type.

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03.

Setting Product Markup

Search Engines prefer this format of structured data markup. However, the client structured data markup for product pages must match the feed data to allow automated changes in the Google merchant center.

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04.

Tracking Results

There is a need to make sure that the schema code is error-free since this might affect the advantages of rich snippets appearing throughout the site. But using analytical and tracking tools to keep track of the progress and increased traffic was a far away story for the client.

Solutions
We Offered

young professionals clapping

Study and analyze the competitor's product visibility and accordingly, create the most appropriate schema for implementation.

The best option is added to the client's product list out of the three options available to add to the product, including reviews, overall ratings, and offers, depending on the circumstance.

Keeping in mind the relevance of accurate codes, all the schema are validated correctly via the google rich results schema mark-up validator.

Our team Specializations

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Audience- Focused Customized Campaigns
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White-Hat SEO Practices
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Improve Local Reputation
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Customized Reporting
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Goal Focused Campaigns
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Experienced Teams
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Domain Experts
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On-Time Delivery

Worthy
Results

We ensured that the product pages include markup so Google can provide rich results in Google Search that include extensive product information. Price, availability, and review ratings are all displayed in the search results for users.

The optimization boost in traffic during that time and Google Search Console also showed a sharp increase in CTR for the test page's results at the same time also attracts potential customers when they are looking for products to buy on Google Search or photos, ratings that include things you offer by using markup to be eligible for product-rich results. The visibility went up significantly, and kept client product information accurate and up-to-date so that potential clients may locate the pertinent, current products they're looking for.

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480%

Increase in CTR

35%

Average Keyword Ranking

202%

Organic Search Visibility

Some Statistics

ecommerce schema markup report in search console
how to use google search console search ecommerce

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Phrases of Praise

Author
Anderson Faria

CEO

Not only did the team help me attain my goals, they also made me understand the process well and helped me create a clear vision for my brand with the help of digital marketing capabilities.
Author
Nicole Lewis

Sales Manager

They helped me understand which activities will best serve best for my business and created a package of services that was well adjusted to my requirements. Their dedication and commitment to quality is really commendable.
Author
Tasha Baker

Director

I have had some bad experiences with agencies in the past but Rise Socially is actually different. Not only did they make realistic commitments, they also got the results that they promised in the given timeframe!
Author
Jonathan Javier

CEO

The technical SEO team has been really good and the traffic they helped me generate is amazing. Thanks to the staff for their continuous and phenomenal support even during the Covid-19 while the staff has been working from home.

Our Story in Stats

We hold our values dear to our hearts at Rise. After all, they’re the guiding principles that make us who we are.

5+

Years of Experience

15+

Qualified SEO Experts

100+

B2B and B2C Global clients

$5M

Media Spend Managed

Why choose us?

We always strive to offer solutions, even for problems that our clients aren’t yet aware of, as a result of our strong feeling of connection with their initiatives.

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Technical know-how

Our SEO specialists are famous for their contributions to a range of topics and for delivering high-quality services.

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Professionalism

We have a track record of providing world-class SEO services to clients.

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Integrated services

Access to professional SEO strategy, advice, and execution services in one place.

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Low-cost link-building services

With us, you can get the best return on your investment and enduring benefits.

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Quick Response Time

We offer agile services to our clients using better procedures and a customer-centric viewpoint.

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White-hat SEO tactics

We exclusively use White-hat SEO tactics to keep your websites from getting penalized.

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