Is cookieless advertising the way of the future?

No! As identifiers for users who interact with the content and web pages, cookies will remain available in a variety of digital settings. There are various circumstances when a user might voluntarily provide their information, aside from situations where they would approve the cookie notification that they are asked to react to on web pages.

Are cookieless solutions a smart choice?

Undoubtedly, leaving cookies behind and stepping into a future with more restrictive privacy laws causes some marketers to feel anxious. However, this risk may be reduced if done carefully, maximizing the potential for more successful data-driven marketing.

Are tracking cookies being phased out?

Marketers will be unable to track customers using those cookies by 2023, partly due to Google’s phasing out of those trackers on Chrome, as the notorious tracking technology has become unpopular with the general public over the years.