Marketing is all about persuading potential buyers that your product is the greatest fit for their requirements. To do so, you must first understand what your rivals have to offer.
But how can you do that?
Well, the only method to do so is to do competitor SEO analysis, which entails looking at what your rivals are up to. Based on it, you must provide the finest product and content possible, and knowing what your rivals are doing is an important part of that.
Here, in this blog, you will come across the best practices for how to analyze competitors’ SEO, determining how they rank and determining what you can do about it. Also, don't forget to use these strategies in conjunction with your preferred competitor analysis tools!
Knowing About The SEO Competitors
You presumably already know who your industry's key players are, but also can you recognize your main SEO competitors?
They aren't always the same thing. In reality, you may have several SEO opponents outside of your industry with whom you must compete in the SERPs. In every business, this is true: Regardless of whether they're your company competitors, your top SEO competitors are those that rank on the first search page for the terms you're targeting. If you work in many categories, you may have separate lists of rivals for each service you provide, with little to no overlap.
Fortunately, determining who your biggest rivals are is as simple as typing your top keywords into Google and noting down their website names. Also, do not forget to pay close attention to competitors who are in charge of local packs and position zero - you should surely fight for these desirable locations!
Checking Keyword Difficulty
It's a good idea to examine the power of your SEO competition before you start studying particular link-building techniques or on-page SEO. While you can potentially win any competition in any area and for every phrase, some keywords are unachievable due to the number of resources required.
Examine your rivals' entire domain strength using your competition analysis tool, then assess particular factors such as Domain Authority, Domain country, age, Indexing in search engines, Catalog listings, Backlink data, Alexa rank, Traffic volumes as well as Social signals.
Make a list of the information along with a competitor audit template for any flaws that you may exploit. The greater a target rival's complexity, the sharper their SEO, and the tougher it will be to outsmart them. Concentrate your efforts on rivals that have lower overall scores but are doing highly for specific keywords.
Looking for Fresh Keywords
Term frequency-inverse document frequency analysis (or, for short, TF-IDF analysis) is a handy tool for enhancing your current content with "correct" keywords that your rivals are employing. This enables you to correctly optimize your web pages for search engines or to find low-competition keywords that you may have overlooked.
Simply explained, TF-IDF is a calculation based on the frequency with which a keyword occurs on a page (term frequency) multiplied by the frequency with which a keyword is predicted to appear on a page (expected frequency) (inverse document frequency).
When you look into TF-IDF, you can see that the majority of the top-ranking sites to check SEO competition keywords use a lot of the same terms and phrases. If those topic-related phrases aren't being targeted, you'll have to either add them to current relevant pages or generate new material to improve your semantic search relevancy. This notion is a little more complex than the others we'll cover, but it may rapidly become an important aspect of developing a thorough content strategy.
Analyzing On-page and On-site Optimization
Analyzing your rivals' on-site SEO using your market analysis tool can provide you with a true trove of new data to work with. You'll discover how frequently they post material, the sorts of content they publish, and the keywords they target.
- Metadata should be given great attention.
- Strategies for headlines (title length, keywords in the title, proper title tags, etc.).
Also, try to figure out their internal connection mechanisms. Use this data as a starting point for your on-site SEO initiatives. Determine their strong points and learn from them, as well as what they're missing so you can improve. When examining information, keep the following in mind:
- Topical relevance.
- The kind of material or media they're producing.
- The duration of the video or the number of words.
- The level of detail that was discussed.
All of these factors are important for the best SEO competitor analysis when Googlebot scans your page.
Examining Site Structure and User Experience
You haven't been paying proper attention if you don't realize that Google has been putting a lot of effort into improving the user experience. Almost all of the significant algorithmic adjustments we've seen in recent years have been centred on user experience (UX) — better mobile experiences, quicker websites, and better search results. If your site is slower, laggy, or more difficult to browse than your rivals', you need to fix it immediately. Consider the following:
- Improving the crawlability of your sitemap.
- Making page performance optimization a top priority, particularly for high-value landing pages.
- Assuring that every aspect of your website is built with the searcher in mind.
Further, you can take a peek at their landing pages to examine the depth of their clicks to understand your rivals better. Check to see whether there are any orphan pages, and understand how the PageRank is distributed.
Leveraging Social Media
SEO is widely debated, few SEO experts from top digital marketing services in India would argue that it is an essential component of any good SEO strategy. Of course, a decent social listening platform does a lot more than keep you informed about every new dog meme your opponent tweets.
You may use an excellent social listening technology to:
- Monitor linkless comments on social media and engage with your audience to increase website traffic – mainly because people are directly using or seeking your product.
- Keep track of product reviews on social media sites and repeat the process
- Keep an eye on user feedback
Monitoring the platforms your rivals use (or don't use) is one simple piece of research you can do.
- How frequently do they update their material?
- How do they interact with their audience?
You could also want to keep an eye on competitor linkless mentions, user reviews, and PR to discover what their consumers enjoy about their product or service – and what you could improve on.
Keeping A Track Of Your Competitor
You can conduct SEO competitor tracking to know their source of backlinks and leverage that knowledge to develop high-quality connections for your website. Examining your rivals' link profiles is a good way to find new link chances. This is another stage that requires a powerful SEO tool — it's nearly difficult to accomplish manually.
If you've done whatever you can to optimize your website and you're still losing ground in the SERPs, it's possible that your competitors are just surpassing you by using sponsored traffic campaigns to generate conversions and purchases. However, it is insisted not to attempt to match each competitor's expenditure dollar for dollar, but you could find it useful to track their Google Ads campaigns, promoted content, web banners, sponsored articles, and other forms of advertising to get a sense of what others in your niche are spending.
Now that you've mastered competitive analysis, all you have to do is keep going. You can seek service from the best SEO companies in India and prepare an effective SEO strategy that can help your brand achieve better heights while competing with your potential competitors. In other words, continue to make little improvements, analyze your rankings, and keep an eye on your competitors, and your hard work will finally pay off with an improvement in your business status.