Did you realize that the typical company receives over a thousand searches a month? Google search and local SEO services in India are vital needs for any company's marketing plan. Google My Business might be useful in this situation.
What is Google My Business?
Google My Business is a free tool available to companies of all sizes, including both national chains and neighborhood shops. Businesses may optimize their digital presence with a GMB account by developing better local SEO search techniques, utilizing Google reviews, and showing their presence on Google Maps.
Why Rank Higher on Google Maps?
According to research, 67% of users use Google Maps as their navigation software of choice. Making sure your Google Maps listing is tailored to appear top for pertinent searches is essential because users seldom go past the first few results when looking for a location to visit.
Additionally, research demonstrates that these users get to Google Maps business listings far more frequently (84%) via keyword (also known as "discovery") searches than from business name (commonly known as "direct") searches. In light of this, it's critical that your listing appears highly in Google Maps for the phrases that your potential customers are using to find you.
The top three Google Maps listings will, if relevant, also appear in ordinary Google search results, which is another reason to rank on Google Maps. Additionally, since 46% of Google searches have a local purpose, being in the "Local 3-Pack" may significantly boost your company's visibility.
The third justification for improving your Google Maps ranking is that doing so will raise the effectiveness of your listing and provide more opportunities for customers to interact with your company. Given that 86% of customers use Google Maps to find a business, there are several options to increase interaction.
How does Google decide where a location ranks?
For search engine results, Google's algorithm takes into account several ranking parameters. Recognizing how Google ranks local businesses is crucial if you want to rank higher by displaying customer reviews, appearing in relevant searches for potential consumers, or enhancing your digital marketing game.
The three primary elements that Google considers are as follows:
How closely does your company relate to the search terms? Does it satisfy the customer's needs? If so, your company name and other information about your company will show up in local search results.
You may integrate your GMB listing into Google Maps if clients in the area are seeking a nearby company to meet their needs. This will help potential clients locate you. Local home service companies like plumbers, electricians, and HVAC specialists, particularly profit from using this method.
Google will grade your organization on the basis of its social media presence and online PR it has. This excludes the use of unethical tactics like duplicate listings. Keeping your brand and service noticeable can enhance your search engine optimization, which will help your local ranking factors in a keyword search.
What are the benefits of Google My Business Ranking?
Just because most people miss utilizing Google My Business to its fullest does not mean it is not worthwhile. Here are the top benefits of investing in GMB ranking factors:
More Favorable Local SEO Rankings
When it comes to bringing in customers to your store, an optimized Google My Business profile is your greatest friend. Google will give you a ranking when someone searches for nearby companies similar to yours based on your geographic proximity and relevancy.
However, it will also take into account the engagement on your Google My Business page and the caliber of the data you offer, all of which are ranking considerations for local search results on Google.
If you maintained your Google My Business profile current and packed with useful information for your potential clients, it would rank higher than it otherwise might.
Google search results are now better than ever at reflecting user intent. The information they want is frequently available on the search result page, which eliminates the need for potential buyers to visit genuine websites.
You guessed it, you need to have an optimized Google My Business page to compete in the so-called "zero-click searches." This will encourage more interactions with your profile (often even more than with your website) and, eventually, more conversions.
Bring in More Clients
Your potential consumers will essentially see your location on Google Maps and perhaps read your customer reviews (we'll speak about reviews in a moment because that's a major one) if you don't have an optimized Google My Business page.
But when you actively and regularly manage your listing, it may develop into a lot more powerful instrument for customer acquisition. They may take advantage of your special deals, schedule appointments, investigate your products, and more with an optimized Google My Business profile— often without ever having to visit your website. As a result, in many circumstances, the road to conversion becomes substantially shorter. Who would not desire that?
How to Improve Your Google My Business Ranking?
Do you know what it takes to optimize your Google My Business page? Here are seven simple techniques to raise the rating of your GMB listing:
1. Enter accurate information and update crucial details regularly
In order to fully benefit from Google My Business, you must maintain an updated profile. Take great care to keep it maintained via your Google My Business dashboard and make sure that most of your information is clearly outlined on the local search optimization screen for your company.
[caption id="attachment_5116" align="alignnone" width="1114"] google my business proper details[/caption]
The details include:
- Business name
- Business Primary and sub Categories
- Phone number
- Website (linking to your homepage)
- Hours of operation
2. Verify and claim your business listing(s)
In keeping with the prior stage, you must make sure you claim your GMB listing. Google often asks for verification when opening an account and if important information has to be updated.
Verifying your company can help it stand out from the competition and improve its local search ranking on search engine results pages. You must also consider obtaining your company Google Guaranteed as an extra step. Although this option is not free, having that green badge increases your reputation and helps you win over consumers.
3. Include nice images in your company listing(s)
Business listings with photographs are seen as being twice as credible and can get 35% more hits than those without. There are 11 images in the typical GMB listing. It may considerably increase the legitimacy and trustworthiness of local businesses or home-service companies in the eyes of local searchers.
You can encourage more potential consumers to interact with your business by cultivating authenticity. And besides, a picture really does speak a thousand words.
4. Create a section for questions and answers
You may also invite anybody to send inquiries about your company listing using the GMB tool. These questions can be answered by both company owners and the general public.
Always check for new questions and respond as quickly as you can. This reduces the possibility of someone else providing a bogus response to the query. Additionally, the greater the ranking signal you are providing to the Google algorithm, the more actively you respond to these inquiries.
5. Post often to your company profile (announcements, offers, events, etc.)
Similar to social networking, your Google My Business profile allows you to update your clients. This might be a general notice, special deals or specials for the season, blog entries, and more!
Ensure the following to get the most out of your posts:
- Post often (certain post types expire every week, so regular engagement is vital)
- For more traction, match your marketing initiatives with your blog entries.
- Include links and calls to action (CTAs) to encourage visitors to your website and increase sales.
Posts show up at the bottom of your Business Profile panel as "Updates." They could also show up in results depending on maps.
6. Get reviews and answer them
90% of your clients research businesses online and read reviews before doing business with them. Google is also aware that customer reviews have a significant impact on their purchasing decisions.
The good word-of-mouth that comes from your own clients is the best form of advertising there is. Both good and negative reviews may be displayed for your listing. It's up to your company to get as many 5-star reviews as you can.
7. Don't Violate GMB Guidelines
Google My Business policy and guidelines are about what can and cannot be included in business information, who may create changes, and what businesses can do if they don't comply.
In order to achieve better outcomes, be sure you are adhering to these rules. Google Maps and with the most accurate and relevant information possible might make it simpler for potential clients to locate you.
Maximize Your Business’s Reach with RiseSocially
For controlling your company's exposure on the most used search engine in the world, create a Google My Business page. Through GMB, you may strengthen your web profile, draw in additional clients, and communicate with your current clientele by way of a regular stream of evaluations.
Sounds overly difficult? We got your back.
Using automated marketing campaigns and maximizing client feedback, Rise Socially assists small businesses in increasing engagement and brand loyalty.
As a Google My Business management service, we can assist you in improving the search ranking factors of your company and moving you up to the position you merit.