Jagdish Mali
Choosing a professional seo services company with a high level of expertise, skills, and experience can really have a major impact on the success of a business and its revenue potential. Often the key difference between an increase in organic traffic and a drop in Google ranking is actually the difference between a successful and unsuccessful SEO.
So SEO specialists can really make and break the success or failure of any business in terms of Search Engine ranking. The right partnership with a SEO company can help a business experience a sharp increase in sales and failure to do so can have the opposite effect.
Question is, how to find the right SEO partner for your company? Well, let us provide here some useful tips for the same.
Consider the Past Performance and Portfolio
Whether you are hiring an on-page SEO optimization company or a complete SEO agency for your business website, it is important to start by researching the portfolio and past SEO performance of the companies before choosing the best one.
Consider their portfolio and case studies of their past work first followed by a close inspection of the industry awards received by them and the client testimonials. Most industry stalwarts are of the opinion that past and earlier performance remains the most crucial factor to judge the credibility of an SEO company.
Most successful SEO companies and service providers will not fail to showcase a lot of verifiable SEO projects they worked in for their clients. When choosing an SEO company it is always wise to ask for particular examples of past work first. There cannot be a better way to evaluate the credibility and skills of a company in the field of SEO than by evaluating their past work and proven performance. The performance evaluation will also cement your confidence before hiring a SEO company.
Check Existing Clients and Take Their Feedback
Just following that same result-driven approach you can also reach out to the existing clients and seek their feedback. This will give you a deeper understanding of the capabilities and latest skills that the SEO company is capable of using.
Start by going through a lot of client testimonials to get a clear picture of what the clients think about the SEO company you are considering hiring. If available, go through their in-depth interviews on the SEO success stories where they mentioned the role of the SEO firms they hired. If you are looking for client testimonials through company websites, always see whether the company offers the client's contact details to help others evaluate.
Try to fix an appointment or call session with at least four or five of the top clients serviced by the company. You can always ask them about their experience in working with that SEO company and if there were certain shortcomings that could be addressed adequately. You also need to know about their SEO strategy, processes, and the way the company makes reports and works with the company for improving results.
Some of the common aspects that you need to inquire about your SEO vendor include the speed of return calls or emails as response to client queries, the presence or lack of dedicated point-of-contact, the time set aside for reviewing reports and strategic decisions, etc. By making these queries you can narrow down your research on SEO service providers.
Have Face to Face Discussion with the SEO Company
The ultimate step for choosing the right SEO company or SEO service provider is to have a face-to-face discussion or meeting with several such potential companies. Before signing with an SEO company, it is important to meet them, whether in person or in a virtual manner such as a video conference. Ultimately, a face-to-face meeting with the SEO companies will help you understand the offerings and capabilities of each agency and make the right choice easily.
87% of decision makers said they were concerned with the level of transparency offered by media agencies.
When meeting potential SEO agencies, always go there after preparing a list of questions. Don't be apologetic while I get questions on past track record and performance as this is one area that you can never compromise upon. A company with credible SEO performance and a robust portfolio full of successful SEO projects doesn't have anything to hide.
Some of the key questions that you need to put before the SEO teams before hiring them concerns the experience and proven expertise, the key SEO skills, the estimated time frame for seeing SEO results, the communication and scope of iteration throughout the SEO project and the costing of the SEO services. It is important to research on various questions to get into the depth and make all-round evaluation of the companies.
Mistakes to Get Rid of for Hiring a SEO Company
There are many examples when simply by avoiding certain mistakes you can actually stay on the right track. In the case of hiring SEO companies, such mistakes can prove to be really costly for a business depending heavily on websites.
Fall Prey to Tall Words
Just as you should not judge a book by the cover, so the principle goes for hiring an SEO company. Instead of quickly falling prey to visually stunning presentations and tall words, just go deeper into their proven projects, skills and areas of expertise.
Fall Prey to Magic Formula:
If you believe that getting SEO results depend upon some secret tricks or hidden magic known only by a few coveted industry experts, you can fall prey to this trap. SEO is far from rocket science or occult magic. It is a full grown scientific method with several great practitioners with their time-honoured results. You need to evaluate how well the SEO company can master this methodical science.
Going for a Cheap Rate:
You can always bargain for a competitive rate but when you focus solely on getting the cheapest rate, you actually end up getting onboard non-professionals or non-experts.
Going for a Local SEO Service Because of a Local SEO Campaign:
Though you need an SEO company to ensure a boost in local search results, the service actually needs expertise and experience and so location of the SEO company doesn't count. By having a local SEO service provider, you actually have a very limited number of choices.
Not Carrying Out Enough Research:
The biggest fault line is of course not carrying out extensive research for finding the right SEO company as per your requirement, target market outreach, and business niche.
Conclusion
So, if you want to get a great SEO partner to help your website grow in terms of audience footfall, keyword ranking, and increase of domain credibility, you cannot just make a choice at the spur of the moment. To get the best results for your SEO efforts, you need experts and to get on board the best SEO experts, you need to follow a rigorous process as we just mentioned above.
