The most viable method to optimize your Pinterest account and improve SEO rank is finding the right set of keywords for Pinterest.
How?
With the right keywords as your pinned posts on your profile, you can easily drive your business’s success over time. They work wonders in increasing incoming traffic and allow you to successfully implement your marketing strategy.
80% of weekly users have discovered a new brand or product on Pinterest.
Pinterest's advertising features, which include keyword research tools and Guided Search, are an excellent source of keyword suggestions. Pinterest gives you a lot of information on how as well as what people search for on the network, which may help you come up with the ideal Pinterest phrases.
In this blog, you will come across the basic ideas on how to leverage all of the terms from Pinterest's Guided Search and Pinterest Keyword Research to come up with fresh content ideas and improve your account.
Why Keywords Are Important For Pinterest?
How can Keywords spice up your Pinterest?
Pinterest SEO, or Pinterest social media marketing service, relies heavily on keywords. It expands your reach by optimizing your Pinterest with keywords, helping Pinterest understand what your content is about. As Pinterest's primary purpose is to create a good user experience, keyword data assists Pinterest in delivering the most relevant and high-quality material to users who may be interested, whether through their home feed, search results, or related pins.
97% of top Pinterest searches are actually unbranded.
Keywords might also assist Pinterest in recommending your account to other users.
How Can You Find Best Keywords On Pinterest?
Where to find quality Keywords?
Whether you're a freelancer, a local business, or an influencer, the majority of Pinterest content producers have the same goal: getting their work discovered and increasing engagement.
So, what kind of keywords should you look for when it comes to keywords?
The fact is that each user is different. What I mean is that blogs, companies, and influencers will all target various Pinterest keywords depending on who they're targeting and what their goals are. It is crucial to know your target audience and specialty before you start looking for keywords.
So basically, you need to know the following that you want to target:
- Age Group of the audience
- Gender of the audience
- An existing interest or niche
Apart from these, you must also know about your brand’s business goals;
- What kind of people do you want to drive to your website?
- How are you aiming to get the clients?
- What is your product range and how are you intending to introduce it to your consumers?
- Do you want to grow an impactful size of the social following on multiple platforms?
Asking these questions will help you seek a definite direction for keyword research and choose a particular niche for your Pinterest account.
However, you must remember that visitors aren't going to click on your pins to read a tale about your life. They're seeking motivation and answers to their own problems. That is something you must keep in mind while creating your content. No matter how wonderful your information is or how effective your keyword research is, if it does not deliver value to the reader, no one will click on it.
Is it healthy to use a Pinterest Keyword tool?
Well, YES! Using a Pinterest keyword tool is quite effective for several reasons including:
- Keyword tools let you understand what consumers are looking for and what they are interested in.
- They help elucidate which phrases you might score for and which ones would be hard to rank for.
- They can assist you in developing a Pinterest content strategy.
According to a survey, over two billion keyword-based searches are undertaken over Pinterest every month. So, if you are intending to be seen, you need to work hard and rank. It is the most viable means to enable exposure for your content which can only be achieved with the right set of target keywords.
Best Pinterest keyword tools for keyword research
Some of the most viable Pinterest keyword tools for Pinterest keyword research are
- Built-in tools
- Pin Inspector
- KeySearch
- Keyword Tool
Let us delve deeper and understand each of these tools in greater detail.
Pinterest Built-in Tools:
Pinterest is home to multiple tools that can assist you in getting the best ranking keywords. The list of tools includes:
- Pinterest search
- Pinterest categories
- “More like this” feed
- Pinterest ads keyword research tool
- New boards
- Pinterest Trends
- Pinterest Predicts
Popular pins:
Before using this keyword technique, ensure you are on a laptop or desktop and have a private or incognito window open. Then, launch Pinterest's category explorer once more. This time, we're going to use the search option rather than selecting categories. Enter any keyword and do a search in the search bar. Click on any of the top pins after that. Additional keyword bubbles are visible by horizontally scrolling.
Of these, the Pinterest search bar, trends, and ads keyword research tool are the most effective ones.
Another wonderful tool is the Pinterest trends tool, which allows you to compare the popularity of keywords and discover more hot themes! While this keyword strategy does not allow you to be as exact, it is a wonderful way to learn what general themes are popular on Pinterest (and when).
You can use the Pinterest search tool to find keywords. All you need to do is type a word in the search tab and you will get a set of guided suggestions. The benefit of this strategy is that the auto-filled keywords are based on direct keywords that consumers search for. So you know they're interesting to pinners!
Let’s know more about it in detail:
Pinterest Search:
Simply type your broad phrase into the Pinterest search bar and press enters to obtain some keyword possibilities. Below the search bar, it will offer a number of focused suggestions. You may further refine it by clicking on any of the suggestions. For instance, adding "startups" or "products" to the term "business ideas entrepreneur" might result in several different recommendations.
Pinterest Categories:
Since it focuses mostly on the most popular Pinterest topics, the technique for keyword research might not be suitable for everyone. Know your strategy well else you might fall into one of these well-liked niches. You need to visit Pinterest's category explorer to employ this technique. The most popular Pinterest categories are listed in a library when you first click on the page.
Pinterest Ad tool:
You need to make a phony ad to access this tool. You may view their keyword ideas and—unlike other Pinterest tools—their volume without even starting it. All you need to do is select the option of ‘Create ad’
click on ‘add keywords’ under ‘Keywords and interests’. Next, enter a general term and view recommendations from Pinterest coming up.
You can discover fresh ideas by utilizing- this instrument, which is a bonus. You can compare the frequency of searches for various terms.
“More like this” feed:
This section helps you to locate Pinterest keywords. Again, employing this strategy on an anonymous desktop window will give you access to a wider range of keyword possibilities. Additionally, this method is quite simple. All you have to do is scroll down after finding a pin of any kind—Standard, Idea, or Video. It offers two groups with keyword suggestions: one with similar concepts in trend and the other one with keywords you may love.
Pinterest Keyword Bubble:
A selection of suggestions appears on the screen when you search for a term on Pinterest. Due to their popularity, Pinterest recommended these. You can use this option to generate article ideas if you're looking to develop material that will do well on Pinterest in particular.
Pinterest New Boards:
This is an original technique that you can do using the Pinterest mobile app. Find a pin that suits your niche to accomplish this (or one of your niches). Then, without really pinning the image, pretend as though you were about to do so. However, do not select a board. Click "Create a board" instead. You will then be sent to a page on Pinterest where you may create a new board. Under the words "Or select one of these" on that page, Pinterest offers a list of board name ideas.
Pinterest Trends:
Pinterest Trends is a fantastic tool that reveals what themes are popular on Pinterest and when specific themes, particularly seasonal ones, are trending. It's best that you can compare themes to determine which is the most well-liked and receives the most searches thanks to Pinterest trends. On Pinterest trends, you may compare up to four keywords.
Pinterest Predicts:
It's a great method to get a head start on some potential keywords. Pinterest predicts are Pinterest’s forecasts of what they anticipate will be hot and trending in the following months or year. You can export and download Pinterest Predictions as a PDF. Even if these keywords are not guaranteed, they at least give some indication of the niches, categories, or subjects that are most likely to succeed in the future.
Competitor’s Keywords:
You can use the Pinterest search tool to find competitors’ keywords. All you need to do is type a word in the search tab and you will get a set of guided suggestions. The benefit of this strategy is that the auto-filled keywords are based on direct keywords that consumers search for. So you know they're interesting to pinners!
Pinterest Hashtag Finder:
Another wonderful tool is the tuck tool Pinterest hashtags tool, which allows you to compare the popularity of hashtags and discover more hot themes! While this strategy does not allow you to be as exact, it is a wonderful way to learn what general themes are trending on Pinterest (and when).
Pinterest Topics Sitemap:
All of the trending topics on Pinterest are included in the Pinterest topics sitemap. It may appear scary and challenging to navigate at first. The subjects are not arranged alphabetically or in categories. Additionally, each is 26 pages long and has many words. Now once you type a particular keyword and press ‘find’, it will highlight all the potential keywords.
Popular pins:
Before using this keyword technique, ensure you are on a laptop or desktop and have a private or incognito window open. Then, launch Pinterest's category explorer once more. This time, we're going to use the search option rather than selecting categories. Enter any keyword and do a search in the search bar. Click on any of the top pins after that. Additional keyword bubbles are visible by horizontally scrolling.
Of these, the Pinterest search bar, trends, and ads keyword research tool are the most effective ones.
Another wonderful tool is the Pinterest trends tool, which allows you to compare the popularity of keywords and discover more hot themes! While this keyword strategy does not allow you to be as exact, it is a wonderful way to learn what general themes are popular on Pinterest (and when).
You can use the Pinterest search tool to find keywords. All you need to do is type a word in the search tab and you will get a set of guided suggestions. The benefit of this strategy is that the auto-filled keywords are based on direct keywords that consumers search for. So you know they're interesting to pinners!
