Master The Art of LinkedIn Blogging 

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Everyone agrees that blogging is one of the finest methods to demonstrate your subject matter expertise to your audience. However, the majority of individuals continue to write on their personal websites and subsequently share it on social media. While unquestionably beneficial (if done correctly), there are additional options to consider. Some of them may be foreign to you, like posting on LinkedIn.

Publishing material with help of a social media marketing company may assist you in achieving your goals of increasing your credibility, developing a positive online reputation, and expanding your audience. 

 

LinkedIn Pulse - News Aggregator Platform

With an online news aggregation feed, LinkedIn Pulse enhances social media content. Members can directly share self-published material with their audiences. The platform creates blog entries, insights, and news from powerful industry figures and organizations eager to increase their visibility and disseminate insider information.

linkedin pulse

Based on each person's interests, LinkedIn customizes material for them. Users only view the material they wish to see in this fashion. Original sources of content for the Pulse platform were significant, well-known influencers. Now, every LinkedIn user has the ability to write and share original material with their followers. This is a quick and effective technique to establish rapport if you represent a company or are a thought leader. After all, the majority of organizations currently utilize LinkedIn in some way. 

Demandware reports that 92 % of B2B marketers use LinkedIn as part of their overall digital marketing strategy.

You can track your readers' demographics on the site to learn more about your readership. You can also see your readers' locations, job descriptions, and industry affiliations as well as the traffic sources they are using to access your material.

Let us see further how LinkedIn pulse blog writing services can help you improve brand recognition.

 

Reasons to Start Blogging on LinkedIn

Well, there are numerous reasons that make it worthwhile for businesses and individuals to start blogging over LinkedIn.

 

Compounding Effect of Shares

Members of LinkedIn may quickly uncover hundreds of pertinent blogs by conducting a keyword search for articles. Therefore, it's crucial to create LinkedIn posts that people will find fascinating and want to share. The likelihood that an idea will be shared increases with its quality and readability. One of the biggest advantages of posting on LinkedIn is really sharing. Users only need to click a button to send the data to their network. Effectively, posting on LinkedIn turns into a fantastic free LinkedIn digital marketing tool for your company.

 

Connect with your Audiences

If you create something thought-provoking and interesting, you'll immediately see a surge in interaction with responses, comments, and shares. All of these things combine to increase the amount of interest you generate for your company.

social media channels as per growth

In light of this, it's always beneficial to provide links to your website, blog, or particular landing pages. It should be done both inside your article and in the first comment section below the piece to make certain that people are aware of how to learn more about your company.

 

Inform the LinkedIn Network

LinkedIn blogging has several advantages, one of which is automated alerts. Each link in your network gets notified as soon as you submit an article on LinkedIn. LinkedIn places your blog in front of users who are already surfing the platform and have some kind of connection to you. In essence, this is equivalent to getting free tailored advertising.

 

Convey thought leadership

A professional network is called LinkedIn. Business intelligence and thought leadership articles go in well here. You have the chance to demonstrate your expertise to a professional audience by blogging on LinkedIn.

 

For those wishing to network and interact with experts, knowledgeable people, and experienced people, LinkedIn articles are a fantastic method to demonstrate your expertise and, as a result, develop brand trust and confidence. This is priceless if you work in B2B.

 

How to start a blog on LinkedIn?

Confused about how to start with publishing a blog article? This brief guide helps you build a credible, shareable, and long-lasting blog to attract potential customers.

 

Step 1: Update Your Profile

The first step is to develop an eye-catching LinkedIn profile that commands attention. Without a doubt, the content rules, but your profile's appearance is also quite important. So, start with the fundamentals. Make changes to your profile to make it more current and customized. After that, be sure you upload useful information free of extraneous materials. Add a decent profile photo, and improve your LinkedIn summary and profile description. It is crucial that your profile is flawlessly presented and striking to look at.

propely updated linkedin profile

 

Step 2: Make a blogpost

First, create a blog post or website by logging into your LinkedIn login. Go to the "Write an article" tab on the main page's upward direction once you're ready to start a blog. This would take you to LinkedIn's built-in publication tool.

How to make a blog post on linkedin

However, everything you might possibly need to write a blog post that you can safely share with your network is available on one single page, and it's simple to use. Your thoughts will take ultimate form through your words after being brainstormed. Write about what you want to write about and start. With your ideas and opinions, be real and authentic.

 

Step 3: Publish the Draft

Save the draught so you may change it later rather than upload it straight away. After you've saved the drought in the draught template, read it again to make sure everything makes sense as you intended.

publish draft article LinkedIn

Check for grammar and spelling issues after that since no one on a professional platform would want to read a blog that was badly written and riddled with errors. If you shut the screen, your draught article will be automatically stored in case you wish to stop writing and finish it later. Simply open the draught area again whenever you want to continue writing the blog.

 

Step 4: Do not forget to add Headlines

To create your blog user-friendly and simple to read, make sure it includes the appropriate number of headers and subheadings. Nobody likes to read a disorganized, unnecessarily lengthy document that lacks adequate layout or organization.

adding healines in linkedin blog

Your blog should be plain and descriptive. It should also be free of extraneous components and packed with essential and relevant information. Ensure that the headlines are succinct, to the point, and clear.

Top B2B healing phrases

Always add headlines that are simple to read with not more than ten words. Your content will probably get more views and more interaction if it is written in a list format and has appropriate titles.

 

Step 5: Use Graphics Wisely

It is common knowledge that using pictures and other multimedia effectively gives your site an outstanding attractiveness. Recognizing this, LinkedIn lets you add header pictures, videos, and other photos to your blog.

LinkedIn posts with images get 2x higher engagement

 

Additionally, get your hands on some captivating photos that complement your site and are of good quality. Make sure they are in the proper spot by dragging and dropping those into your blog draught.

 

Tips for Successful Blogging over LinkedIn

We provide advice on how to succeed whether you're new to LinkedIn posts or a seasoned veteran looking for LinkedIn blog post best practices.

 

Improve your profile

Taking a quick check over your profile before you start writing will give the impression that you are more dependable and trustworthy. Make sure your employment history is current and your industry is represented in the ‘About’ section. Use your background image to show off your individuality and upload a current photo of yourself.

 

Give a direction to your blog

You need to know what you're writing about and why before you start. Knowing your goal will make it much simpler to communicate your message. Make sure your facts and numbers are accurate and establish a reputation as a reliable source of insightful information since every reader wants to receive value for their time.

linkedin content creation tips

Use a catchy title

Your title will generally be the first thing users see. Your chance to persuade them to pause their scrolling and read your information is now. Post boldly, but avoid using all capitals; shouting at readers is one thing that will turn them off. If you choose to advertise your blog using LinkedIn Ads, having a catchy title might also be helpful.

 

Equivalent to any other Publication

Although LinkedIn is a social media tool, you don't have to use it that way. Make sure you carefully edit, proofread, and optimize your text. Your company's name and name are still associated with the material you post on LinkedIn, so you want to project the strongest possible brand image. Don't alter your brand design on LinkedIn since it's crucial to maintain consistency throughout all of your marketing.

 

Create Shareable Content

With so much happening, posting on social media might feel like tossing stuff into a black hole. Think about how shareable your material is as a way to fight this. To ensure that your blog article reaches as many people as possible, you should urge other LinkedIn users to like, comment, and share. Think about requesting information or advice. Encourage others to start a conversation by sharing recent personal or professional occurrences.

 

Keep your blogs short

Since readers' attention spans are increasingly getting shorter, it is no longer possible to maintain their attention for extended periods of time. Make sure your postings are not too long and that they keep readers interested all the way through. To break up the text and indicate what is addressed in each section, add useful H2s. Also, don't forget to include pictures and infographics.

 

Post at Regular Intervals

You might want to update as frequently as you can on LinkedIn because of its timeline-style feed. Don’t. While it's beneficial to make a name for yourself, others may become tired of having your profile crop up, and you may eventually run out of interesting topics to discuss. Start off with one blog post every week and see how well it is received. Comment on and spread other people's writing in the interim. If you do it correctly, this will help you develop lasting relationships and attract more visitors to your profile and content.

 

Have a flexible approach

Watch your metrics for each blog article and think about how you might make them better. Is it when you publish, exactly? The subject? Your optimization? As you blog more, you'll have more data to analyze and identify trends that can help you get better. You're more likely to succeed if you don't be scared to experiment and are adaptable.

 

Tips to Successfully Publish LinkedIn Blog Posts

If you have blogging experience, you presumably already know the fundamentals of good articles. When utilizing LinkedIn for blogging, there are a few things to bear in mind, though. Let's start by discussing the target demographic you will be aiming for.

 

1. Emphasize B2B content

You require a laser-focused content strategy if you want to increase the amount of LinkedIn b2b lead generation.

Linkedin as a most effective lead generation platform

However, it's imperative that you emphasize the B2B perspective in your LinkedIn material. You write for businesses rather than for individuals. As a result, you should think about the sort of material that will be most valuable to decision-makers. Here are a few instances:

  • Opinion pieces on significant issues in your industry; 
  • How-to manuals for reducing expenses or improving procedures
  • Details about future networking occasions in your industry.

40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads

Focusing on the most recent advancements in the industry you wish to target may be the greatest method to increase interaction with your content. This refers to novel ideas, strategies, significant commercial transactions, and other pertinent subjects. If you're unsure of the themes to target, start by using LinkedIn to follow hashtags relating to your industry. You can monitor what content works well and immediately get a sense of what other individuals and businesses like to read about.

B2B content Linkedin

Be aware that while having a larger audience might come from using more popular tags, doing so also requires more effort. It goes without saying that you want as many businesses as possible to view your content, so attempt to use several relevant tags in the description of your LinkedIn post.

 

2. Share content through your feed 

Your LinkedIn feed is automatically updated with any new content you produce. You should also share material created by other users if you want to build a following on the network.

It is more probable that other users will start to regard you as a reliable source in your industry the better you filter the stuff you post. You'll get more leads when people become accustomed to seeing you in their feed and are more inclined to want to engage with you.

Again, hashtags are helpful in this situation. You should have a tonne of stuff to publish if you follow many hashtags that are relevant to your line of work. LinkedIn does have a drawback, though, in that the calibre of articles that are published might vary widely. Of course, not everyone has the same level of expertise in content production as you do, so be selective about the pieces you share and the ones you write yourself.  

 

3. Consider the fundamental rules for blog layout

Publishing content on LinkedIn does not give you permission to flout fundamental blogging formatting conventions. In short, you want to set a very high standard for content quality since doing so will assist to ensure that your postings become go-to resources.

Basic blogging formatting rules for the uninitiated include: 

  • Use subheadings throughout your posts to divide them into manageable portions.
  • Where appropriate, include pictures, videos, and other sorts of reference materials.
  • Use lists to help you communicate ideas more clearly.

In general, you want to avoid writing LinkedIn articles that are dense blocks of text. You have access to all the formatting tools you require in the LinkedIn editor, so make sure to utilize them!

 

Blogging on LinkedIn vs. WordPress - Which one do you Prefer?

A fantastic method to connect with other companies is through publishing content on LinkedIn. But it doesn't take the place of maintaining a WordPress blog. You have complete control over factors like style, revenue, and more when you run your own blog. Additionally, you might be able to reach a larger audience than using LinkedIn.

Linkedin blogging vs wordpress blogging.jpg

Fortunately, there's no reason you shouldn't use LinkedIn with your own WordPress site to increase your readership. Your production of content is the sole restriction. There are two methods to approach producing articles on LinkedIn if you already have a full blogging schedule on WordPress:

  • Focus on writing in-depth, original articles for LinkedIn to prevent problems with duplicate material.
  • Share your blog entries to LinkedIn automatically to avoid manually publishing content there.
  • With the second strategy, you may direct readers from LinkedIn to your blog, which is a benefit. Additionally, you won't need to switch between two different editors.

You may post updates instantly to your profile or to certain corporate pages by using the plugin. You have complete control over which content is shared on LinkedIn. Though it's ideal to just share the blog posts you believe would be of interest to your connections or other companies with LinkedIn.

 

LinkedIn & Comments = Best Collaborations!

Comments are a fantastic method to provide and receive priceless feedback. You have an opportunity to engage with other LinkedIn users when you leave thoughtful comments on their articles. These connections might develop into collaborations or other wonderful business prospects.

linkedin blog comments

When other users comment on your LinkedIn postings, they typically offer sincere, helpful criticism that you can utilize for your future work. Since you may always learn new things and get better, it should go without saying that it's advantageous for you, especially given that the people who use the site are experts in their fields.

Additionally, anytime someone likes or comments on one of your posts, their friends on the platform will be able to see it and will then see your posts in their news feed. As a result, comments may greatly increase your exposure and aid in the growth of your network of connections and followers. They will undoubtedly visit your site and maybe sign up for your email newsletter if they think those posts are smart and intriguing.

 

Why Bad Research Destroys Your Credibility?

Making sure your blog research is accurate is essential because subpar research will unquestionably damage your credibility. Why? Because you'll portray yourself as an amateur rather than a professional or even a LinkedIn marketing expert

Nobody wants to waste time reading false material that doesn't assist them in addressing their problems. Someone will quit reading your material if they discover that you gave them inaccurate information on a subject that is important to them. Additionally, they will let people know about it, which will cause you to lose a lot of blog readers, clients, and customers.

Bad research inevitably results in that. Make sure you constantly take the time to perform in-depth research since you don't want to spread false information or superficial postings with little value. By paying attention to domain names and making sure that you constantly obtain reliable expert sources, you may be correct and deal with facts. The most essential thing is to consistently publish original, unique material.

 

Head & Tail of LinkedIn Blogging

Why would you first want to blog on LinkedIn? After all, it's not really your domain. Since it's a social network, it is connected to your personal or company account, but it won't provide you with the same benefits as a business blog. 

Let us first have a look at the benefits (head):

  • On LinkedIn, you may develop your authority and thought leadership.
  • You will be able to connect with more people than your website typically does.
  • Instead of forcing people to come to you, you can easily deliver content where they already congregate.
  • You can also utilize hashtags to increase the visibility of your content.

Now, that you know about the benefits, it is time to take a sneak peek into the cons (tail) of LinkedIn blogging as presented by the Best Linkedin Marketing services in India:

  • All of LinkedIn's users are in the technology industry, including company owners. Few businesses really utilize it extensively. This indicates that the website's content is extremely restricted and targeted in comparison. There is probably already a lot of competition for your topics.
  • When users read their feeds, LinkedIn's algorithms decide which information appears in front of which users. That's good; considering how much stuff is produced each day, it is essentially required. On the other hand, that algorithm implies that every step you take upwards puts downward pressure on you. Although it is not quite as restrictive as Facebook, there are far fewer users to be concerned about.
  • Facebook is renowned for its extensive analytics. Once you set up their analytics, Google collects a tonne of data that they'll provide you. LinkedIn? Not really. In actuality, LinkedIn's stats are so meaningless as to be laughable. With qualities like "in the bay region" or "from persons with the job title associate," you can get some very basic readings about where your clicks are coming from, but that's about it. As opposed to having any genuine data worth, it's mainly for curiosity.
CTA digital marketing

Conclusion!

The main lesson here is that while posting on LinkedIn is undoubtedly worthwhile, you shouldn't limit yourself to it. It has its limitations and is clearly not a replacement for your website, but it's wonderful for introducing your name and business to a new audience.

You can hire a full-service digital marketing agency to create content just for LinkedIn, check your profile, and start networking. Millions of people are prepared to read the content that the algorithm has put in front of them on this blogging platform, which is just waiting to be used. Why are you holding out, start today!

FAQs

LinkedIn articles are a fantastic method to advertise yourself and your company, gain more visibility, and reach a larger audience. Publishing material on LinkedIn not only enables you to establish yourself as a thought leader and expert in your sector but also fosters trust and expands your network.

Optimize your landing pages and ad campaigns to drive more visitors to your website and get more leads. In order to get better results from your advertisements, your landing sites should be neat, professional, and simple to use. You should also continually test fresh ad copy, keyword, and bidding techniques.

The five best types of content for LinkedIn include Blog Posts, Third-Party Content, Native Video, Text Only as well Photos, and Graphics.

While generally speaking, Tuesdays, Wednesdays, and Thursdays are the greatest days to publish on LinkedIn. On Wednesdays, you must focus on the time schedule of 12 PM while on Tuesdays and Thursdays, you can do it between 8 and 10 a.m.

Social Media Marketing
Khushboo Jobanputra

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