Did you know? Search Engine Optimization may have a significant impact on the component of a website's traffic mix that generates the best long-term return on investment: natural or search engine traffic.
It's tough to contest that organic traffic is probably the main source of growth for bigger firms with several locations or brands that handle franchisees' digital marketing. It's also difficult to dispute that every company wants to maximize the number of times its results appear in search results without having to pay for advertisements.
Uncertainty arises when attempting to determine if that organic traffic is generated by brand-specific searches, offline advertising, or unbranded search keywords that present the brand to potential customers who weren't specifically looking for that brand. Multi-location SEO aims to steadily improve the number of quality visitors coming from non-branded queries.
Thus, Location Landing Pages are an essential part of a local SEO strategy. Whether you own a restaurant, are a medical, lawyer, roofer, or an IT company offering services across the globe, you must always develop a service page along with location pages.
In this blog, we will discuss the nitty gritty of creating Location Landing Pages and how they can help your business ace in this competitive world via Professional SEO services in India.
So, What Happens When You Want To Rank For More Than One Area?
If your company is local, you probably want to rank for several areas that are all within a specific distance.
For instance, if you offer Florida IT services, you'll probably want to offer your services to other parts of the county, such as the ones listed below:
- Ohio | IT Services in the USA
- Nashville | IT Services in Maryland
- Florida | IT Services in the Miami
- Phoenix | IT Services in Arizona
How can you do this?
Well, Location pages for SEO are one of the best strategies that have been applied during the brief history of search marketing.
But What Are The Location landing Pages For SEO?
Web pages that are particularly created to target a certain keyword in a particular location are known as location landing pages for SEO.
As a result, if you're an IT company in Florida that also wants to show up in searches in Canada, you'll need to construct a special page only for IT services searches in Canada. You most certainly came across these sites while surfing the internet, but you may not have fully appreciated their significance. Typically, they are shown as categories under "areas we cover" on the navigation bar.
Are Service In Location Pages Still Relevant?
Yes. Despite claims from some sites that services in location pages are entrance pages that may eventually harm your SEO, this is simply untrue and is an SEO myth.
Local SEO city landing pages are a resource that you should think about including on your website if the material is pertinent and is written in a way that is helpful for both the search engines and the website visitor. Both search engines and website visitors profit from the pages. They briefly describe the location where the neighborhood business offers its services and provide prospective clients with a sense of the size of the company, they may be making a purchase.
What does Google say about the Location Pages?
Now that you know about location landing pages, it is time to work on your location page fear.
The usage of geo-targeted landing pages by businesses is a topic of some discussion. This is due to some uncertainty over location pages' eligibility as gateway pages. It's crucial to make this difference since, in Google's opinion, gateway pages are a horrible example of unethical Service area pages SEO.
Sites or pages designed specifically with the intention of ranking highly for particular keywords are known as doorway pages. The issue is that gateway sites might direct users to several similarly worded search results pages, all of which link to the same location.
As stated by Google, the following are some instances of gateway pages:
- Having several cities- or region-specific domain names or pages that direct readers to one main page
- Pages created to direct users to your site's real useable or relevant content (s)
- Search results pages that are significantly comparable and more accessible than a clearly delineated hierarchy
Google provided a set of inquiries to aid visitors in determining whether they are viewing a gateway page:
- Is the goal of search engine optimization and traffic redirection to the useful or pertinent area of your website? Are they crucial to the user experience on your website?
- Is the information on the website accurate? Are the pages' main goals to rank for broad terms?
- For the objective of attracting more search traffic, do the pages replicate relevant collections of objects (locations, goods, etc.) that are already on the site?
- Are these pages explicitly created to drive traffic from affiliates? Are they directing consumers without producing anything special in terms of functionality or content?
- Do these pages stand on their own two feet? How difficult is it to access them from different places on your website?
- Was the purpose of creating connections to such pages to dominate search engines?
So, Are Location Pages Or Doorway Pages healthy for websites?
Yes or No or Both..?
Yes! If you just have one primary geo-targeted landing pages that provide information about the cities you serve or the location of your firm.
No, if the information on your location-based landing pages is the same across all of your location pages for various places.
The easiest method to respond to this is to handle it the same way you would any other page's SEO. Does the page provide your consumers’ value? In what way does it create value? Is it intended to deceive them or assist them?
Apply the "unique and helpful" criteria if everything else fails. In other words, each of your location-based landing pages has to be significantly different from the others and offer really helpful information to your visitors. Fortunately, if your location pages are properly built, it shouldn't be too difficult to achieve the "unique and helpful" criteria.
But How Do Location Pages Prove To Be Beneficial For Your Business?
Location landing pages include geolocation, contact information, business hours, and a map to help clients find you. You may also add further details, including links to your social media accounts or Google My Business (GMB) page, updated pictures of your business to make it simpler for people to discover you, and customer reviews from the neighborhood to boost social proof.
Whether you have a single location or multiple branches, location pages are always vital. These pages will assist in increasing both new and repeat visitors to your website. Let’s see what else can be done by such location pages:
Attracts New Customers
As per the study, consumers who conducted a local search visited a company that was located within five miles away in 72 percent of cases. Location landing pages aid in introducing you to potential consumers. If your location-based page appears on Google, people who are looking for the service you provide in your city will be able to discover you.
Helps Returning Customers To Search You
Location pages assist existing consumers in finding you in addition to drawing in new ones. It is possible that those who have visited you in the past have forgotten where you are. Including map widgets on our location pages so that consumers can receive walking and driving directions to your place.
Boosts Website SEO Rankings
According to Moz, one of the most crucial elements for enhancing your website's organic local SEO results and providing correct geographical data. Getting in the top 10 results is essential since 92% of users never go past the first page of Google results. Location pages aid in this. It's crucial to utilize proper NAP information on your location page. Name, Address, and Phone Number are referred to as NAP. Additionally, to improve your ranks, employ geographically relevant keywords. However, don't overuse keywords and choose them carefully.
Enhance Your Other Listing Rankings
Making a location page can assist improve your Google My Business ranking in addition to the rankings of your website. This implies that when someone searches locally, your GMB profile may appear in the "carousel" of 3–7 nearby companies that appear before the website results. As many individuals simply use such listings as a resource, this will increase your traffic.
What Should All You Include On A Location Page?
Your location page has to be very concentrated on a certain geographic area and the services your company offers.
1. Local business Schema Along With NAP And Map
Provide the name, location, and phone number of the company. Make sure that this NAP data is formatted consistently across all business listings. In addition, a Google map must be integrated, along with the opening hours. Better still, if you can integrate the company's GBP, the customer may click and go straight to the GBP of the company. Additionally, you must make sure that the location page has the Local Business Schema applied. It won't be simple for you to incorporate schema as a business owner; you'll need assistance from an SEO expert.
2. Service Regions
The location services' adjacent cities should also be shown on the location page. Even firms whose clients go to the area should include this component. You may connect to the service area pages from the location page as you develop the business' service area pages, which are distinct from location pages and service pages.
3. Highlighted Primary Goods & Services
An issue that frequently arises on location pages is a dearth of details regarding the goods and services offered by the company. Consumers who are thinking about utilizing a business want to know more than simply where it is. A summary of the company's goods and services aids customers in deciding whether to call or visit the firm.
4. A Contact Form And A Clear CTA
There should be a contact form that customers may fill out on the location page. This form can be used to obtain a quotation, pose a query, or arrange for a free consultation. It is because usually, based on the kind of business it is, the call-to-action (CTA) used on the page is chosen.
5. Designed With The Consumer & Search In Mind
Internal connections to the company's main goods and/or services should be included on the location page. You are guiding them on a tour of the website by doing this. For local SEO, the way the content is produced for the location page, as well as the page title and title tags, is very crucial.
Examples: Top Keywords + City + Localities – Your Business Name or Top Keywords + City + Localities – Compelling Content
In addition to assisting the user, you're also assisting Google in understanding products and services in relation to the business location.
Now that you know about the touch points a location page needs to cover, it is time to understand the content quality.
Should The Content For Service In Location Pages Be Unique?
Generally speaking, every webpage on a website needs to have its own distinctive content. It includes taking care of these four factors:
Always use original material for your service on Local SEO city landing pages. You increase your chances of being listed by search engines by employing original information rather than duplicating from one service in a location website to another. Although duplicating material won't hurt your SEO approach, it is always preferable to generate captivating, original content that is tailored for users.
What Types of Areas can be Targeted?
You should consider the local demographic while adding services to Local SEO city landing pages. There will probably be a very limited number of searches for your location-based keywords in an area with a population of only 1000–2000 individuals. In light of this, you should aim your service's location pages at larger regions with sizable enough people to have an influence.
Although it won't hurt, it is always recommended to focus on the major locations for the greatest results when mentioning smaller places within your business on the location landing page. Keep in mind that there will be more monthly searches the greater the region. Greater competition results from higher search traffic, so it's crucial to make sure your on-page and off-page SEO are performing at their best to ensure you rank for your ideal local search phrases.
How Many Local SEO Landing Pages Should You Have?
The number of the local Business landing pages isn't set in stone, but it is ideal to keep it limited and focused. There is still a chance that you may rank for the majority of your targeted keywords if you seek to target a wide range of niches, but doing so adds extra pages for Google to scan, which may eventually hurt your entire SEO approach. The best course of action is to publish a reasonable number of local SEO city landing pages.
What About Multiple Offices?
Naturally, having numerous offices will extend your service radius, meaning you'll probably need additional service in places scattered across a larger area. However, it is still essential to be practical and limit the number of pages.
Therefore, it would be advisable to target those three locations as well as an additional three supplemental areas per office that have significant search traffic if you have offices in Florida, Canada, and Birmingham. You could want to increase the amount of SEO location pages you have once they start to rank.
Final Thoughts - How Do Our Location Pages enhance your SEO?
Our location pages are intended to improve your SEO and make it easier for customers to locate you.
You'll get a custom URL for your location page when you use our location pages.
ex. - yourwebsite.com/houston-cosmetic-dentist
In either case, a custom URL will help you rank higher and get indexed faster by search engines.
You will be given an SEO-optimized page with local SEO schema markup, as well as custom branding, content, and call-to-action. You can even create personalized lead generation or contact forms for each location page. With Google Analytics, you can track the performance of your landing pages, see who visits them, and much more.
To get started, simply upload a list of your locations and data such as photos and location hours. For each of your branches, we will create customized, branded location pages. Contact our full-service digital marketing agency today so we can assist you in determining how to achieve your objectives.