Importance Of SEO For Financial Services : A Quick CEO Guide

A guide on importance of SEO for financial services company

With the advancement of technology and increased internet usage in every realm, SEO has become a critical digital marketing strategy. It plays a significant role in assisting customers in locating your website via search engine results pages. SEO for financial services companies works to attract relevant organic search traffic to your financial services website.

How can you do it?

You must provide relevant material, maintain the safety and security of your website, and get high-quality backlinks from reputable websites to rank. However, as a provider of financial services, you might be under greater scrutiny from users and search engines. So, to ensure your SEO content is up to par, you must put in your utmost effort. After all, you want them to put their fortunes in your hands, don’t you?

Well, you should remember that more than pushing the acceleration button of financial SEO services are needed in this competitive market. You need to pay attention to numerous factors, which are thoroughly discussed throughout this guide. But before we delve into that realm, let us first understand the prospect of SEO in financial services in the current market scenario.

Know About The Facts!

Unlike Google advertisements and PPC campaigns, SEO for the financial industry is a long-term investment. You cannot turn it on or off with the flick of a button. It is like a flywheel that requires more time to start up but is rewarding. It brings considerably higher ROI than what can be obtained through sponsored methods.

Let us take a look at the statistics:

  • Within 19 months, monthly organic enrolments rose by 553%.
  • There has been an increase in the top three organic search terms by 1081% in just 19 months.
  • Increased monthly organic search traffic by over 700K in just 19 months.

The data of these three compelling SEO campaign case studies clarify how financial SEO services help with lead creation and organic search. Further, Google reports that searches for terms like "financial counselor" and "financial planning" increased by between 60% and 115% during the previous two years. The Boston Consulting Group and the same study's findings suggest that up to 50% of offline investors start their research online.

These data reveal a recurring pattern: technology offers customers greater power and influence over their financial decision-making. However, you must remember that SEO marketing must be thorough, systematic, and cautious for finance organizations and advisers. Additionally, paying particular attention to quality and trust elements in your sector is essential. However, the series of challenges continue.

What Are The Current Challenges For Financial Companies?

list of challenges financial service companies face

Financial services are one of the oldest industries in the modern world. Additionally, it is an outstanding service everyone seeks at some time in their lives. These two factors give the impression that financial institutions have the rare luxury of doing nothing but waiting for clients to approach them. But the scenario has changed over time as numerous variables have made it risky and ineffectual.

Let us have a look at the factors which act as a barrier to financial companies:

Commoditization:  Financial goods have become more standardized, making it more challenging to differentiate yourself from competitors.

ProActive FinTechs: Financial Technologies attack the status quo and utterly overthrow the established order

Lack of trust: Customers' faith in the banking sector has been eroded; restoring it will take much work.

Regulatory barriers: Tighter laws are making it more challenging to sell aggressively.

Modernization: Traditional marketing strategies are becoming useless due to developments like marketing automation.

Digitization: Digital-first clients need more advanced and customized digital experiences.

As SEO for financial services works wonders to overcome these obstacles, financial service companies must develop and implement cutting-edge marketing strategies. It will allow them to generate new business and perform better in all sectors.

Which Institutions Can Benefit From Financial SEO Services? 

A seismic change brought about by digitization has moved power from the marketer to the customer, with significant ramifications for financial services marketing. It may help businesses that sell any financial service.

Some of these entities include:

●       Retail and commercial banks

●       Investment Banking:

●       Brokerages

●       Insurance companies

●       Credit unions

●       Credit card companies

●       Mortgage providers

●       Accounting and tax advisory firms

●       Asset-based lending and equipment financing

●       Factoring

Since it could help you reach your target audience more successfully, SEO is crucial for businesses that provide financial services. Today's consumers increasingly use the internet to learn about and compare financial services and products.

Benefits Of SEO In Financial Services

The main objective of SEO is to assist in elevating the company website to the top of the results when a user searches for terms relating to the services that the finance firm provides.

A solid strategy of SEO for financial planners may assist with the following: 

1. Higher Ranks Mean More Customers

For Financial Services, The Average SEO ROI Over 3 Years Is 1,031%.

You no longer have to stick to your immediate vicinity with internet marketing. You can connect with more potential customers with SEO for financial advisors, regardless of location. The potential for expansion is enormous given the Internet's large potential client base. Financial businesses of any size, including those that are very new, may connect with a large global audience. And because so many people utilize the Internet, companies that offer specialized financial services may easily find enough clients to stay in business.

2. Greater Visibility In Search Results

screenshot of google search results page for keyword - financial services near me

Increasing visibility makes it simpler for prospects to find your financial service each time they search using keywords like “financial services near me.” SEO for the financial industry plays a remarkable role in improving your organic page ranking. It allows the business to appear higher on a search engine result page. This, in turn, increases potential customers' probability of discovering you and clicking through to your website. Your position and visibility will improve, which is especially crucial given that a quarter of online visitors never scroll past the first SERP.

3. Increased Traffic Online And In Person

One of the critical objectives of SEO for financial services companies is to increase online traffic by improving visibility and ranks.  How? The "Featured Snippet," often known as google position zero as it shows above the top-ranked URL, is the Holy Grail for many financial services. This type of content is typically extracted from a blog's landing page. It provides a solution to a common query that can significantly increase organic click-through rates. Therefore, if you want more people to discover your website through a search engine, financial SEO strategies are the ideal option.

4. A Better Brand Image

Page Authority is becoming more significant to online users and search engines. In essence, authority denotes that your website is reliable, of a high standard, pertinent, and has something to provide. With the right SEO and advertising for financial companies, your score will likely get higher on a scale ranging from 1 to 100, offering more site authority. Financial SEO professionals also work on the link profile and acquire external links from reputable and popular sources to improve customer engagement and enhance customer loyalty.

5. Increases Brand Awareness

stages of increasing brand awareness and generating more clients using seo for financial services

Brand awareness of banks and financial institutions marks the degree to which your audience is aware of your services. Financial SEO is fantastic for raising brand awareness because it can improve recognition by 80%.  This enhances your chances of converting leads into clients as more people become aware that your services exist.  

6. Improves User Experience

SEO for a wealth management company is essential for all effort you spend creating excellent content and optimizing it for search engines on your website to make it more user-friendly. As a consequence, the consumer has a pleasant and rewarding experience. For example, if you design your website responsive, it will be accessible to laptop and desktop users and mobile visitors. Similarly, speeding up page loads will lower bounce rates and encourage users to stay on your site longer. Customers want a website to load as quickly as possible, with a three-second limit! The more time it takes for the page to load, the bounce rate increases and lowers your conversions.

7. Improves Your Digital Marketing Return On Investment (ROI)

The return on investment (ROI) delivered by Local SEO Experts' intelligent, data-backed digital marketing tactics is astonishing, making them well worth the expense.

As per data, PPC advertising typically returns $2 for every $1 invested, while on average, financial SEO returns $2.78 for every dollar invested. Thus, it will not only maximize your investment but also assist you in selecting the digital marketing solutions best suited to your requirements within budget.

8. Boosts Your Business’s Long-Term Success

Unlike sponsored advertising, marketing strategies by financial services SEO agencies do not have a time limit. Your financial brand may continue to generate leads using SEO, increase brand recognition, and boost your reputation for years to come by improving your search engine optimization approach. Evergreen content is a term used to describe this tactic since it is ageless and will continue to draw in interested customers even after your sponsored advertising has ended.

CTA image to contact for financial services seo

How Can Rise Socially Help?

To make the most of the online potential of your marketing material, you need to have an efficient SEO approach. It helps in fostering organic online growth and creating consumer trust. So, to develop an SEO for financial websites, it is always recommended to hire a specialist.  This is where Rise Socially comes into action.

We have a team of highly skilled and experienced digital marketers who combine SEO and content marketing to increase your online visibility. You can visit our website on SEO services to learn more about your business's local financial advisor SEO.


Companies charge between $100 and $250 per hour for financial SEO services. SEO costs for US companies typically range from $2,500 to $10,000 per month. The typical monthly cost of an SEO plan is $2819.

With the right SEO strategy and implementation, SEO can bring tremendous results in terms of leads and conversions for stock broker companies.

While choosing an SEO agency for your financial services firm, consider looking for one that believes in ethical SEO practices, doesn’t guarantee short-term results and provides a long-term SEO plan for your business.

Jagdish - Digital Marketing Professional


Jagdish Mali
Jagdish Mali is a professional digital marketer (specializing in SEO) with years of expertise in organizing and executing effective marketing campaigns across multiple channels.

Related Blogs