Irrespective of size, the current digitized world requires every business to concentrate on online and offline marketing and promotion. Whether you have a physical location or an online store, you need to be visible to draw in customers and grow your brand.
So, how can you do that?
The answer is SEO! Yes, you read it right! According to the most recent data from Internet Live Stats 2022, Google conducts more than 99,000 internet searches every second, for a daily total of more than 8.5 billion.
But why SEO?
Before making a purchase, customers use search engines like Google and Bing to research local and international companies. Therefore, investing in search engine optimization is essential for your company. It significantly improves website traffic, attracts organic visitors, enhances income, and grows your business in the right direction.
In this post, we will go through how and when to choose the best SEO consultant to work with you on building a robust online presence for your business. But before starting with it, let us first understand why you need an SEO expert at your disposal.
When Should You Hire An SEO Expert?
Once you observe that you are struggling to get visitors to your website or having trouble showing up in search results, it is time to connect with a specialist. Here are several indicators that can help you relate to the right time to call a technical SEO specialist:
1. Non-Traceable On Search Results
It is common for business owners to conduct several daily searches related to their industry. In cases when you're looking for content directly related to your business, this leads to some keyword crossover.
As a result, you should occasionally see your website added on the first page. However, you cannot target this for every keyword you are using. However, constantly observing unsatisfactory results even after using focused long-tail searches implies that you are invisible. This means that no one is visiting your site and there is little traffic. So, it is time to connect with an SEO specialist.
2. Lack Of Strategic Direction
You wouldn't think twice about employing an accountant or a lawyer for your company. Why? They are professionals who spend years becoming specialists in their fields. They'll do the task and do it more effectively than you could.
SEO is no exception. You'll struggle harder and achieve less unless you've spent years mastering the necessary abilities. Your incapacity to complete the task is one of the main reasons you need to engage SEO professionals. Especially if you’re a newbie to the SEO industry, you should connect with an SEO specialist as they are the experts in formulating and implementing the best SEO strategy for a new website. There is no way you should try your hand at search engine optimization if you don't even understand how to organize, carry out, and manage a campaign.
3. Mysterious Link Building
A critical aspect of SEO is link building. Your rating is influenced by the calibre of your internal and external links. Building effective internal links is a relatively simple process. You must strategically place links between relevant pages and content on your website.
However, backlinks are a different matter. You need a plan to produce and disseminate top-notch content, accept guest posts, and establish local links. You can develop such a plan with the aid of an expert, as they offer white hat SEO link-building services.
4. Overlook On Black Hat Techniques Usage
There are both legal (white hat) and illegal (black hat) SEO approaches and procedures that may be used. But remember that it is effortless to get penalized by search engines or even banned.
Several instances include:
- Keyword Overuse
- Identical Content
- Link Farming and Link Trading
- Hiding Links Or Text
- Switching To A Different Website Or Page
- Spam Comments On Blogs
Often business owners overlook the usage of these techniques, which can cause severe issues in the long run. So, if you can't identify a black hat tactic immediately but experience problems, you require assistance from a specialist.
5. Confused About Performance Analysis
A handy sign that your SEO isn't up to pace is that people can't find your website. It can provide a valuable sense of the keywords that are effective and those that are not. But it's anecdotal since you're just using your own experience to guide your judgment.
Utilizing analytical tools like Google Analytics to determine what is and isn't functioning on the website is a more objective method to assess its performance. Here is where a need arises to hire a professional SEO expert who will begin by thoroughly analyzing your current approach. They will keep the elements that are effective and enhance the ones that are failing you.
6. Keywords Choice Complications
The selection of keywords is simple but finding the appropriate keywords is challenging. You may get an indication of how many people are using particular search phrases by utilizing tools like Google AdWords’ Keyword Planner. There are several more accessible free tools. However, it is more complicated to determine if it is worthwhile to pitch in personally for each phrase in your SEO plan.
When customers are looking for items in your business, an SEO expert will examine specific keywords and longer key phrases. They will offer advanced keyword research services that you may use to design your website. Then they'll aid in its construction.
7. PPC Isn’t Working Or Is Out Of Budget
Although pay-per-click, including the paid advertisement, proves effective and yields results faster than SEO, it is pretty expensive. So, the best way out is to hire SEO experts from India, who charge for their professionalism and don't charge anything to get your site ranked.
Additionally, they are known for their trustworthiness and being practical at the same time, whose organic marketing strategies ensure the long-term viability of your company.
8. Conversion Of User Funnel To A Dustbowl
Once they've assisted in driving traffic to your website, SEO experts don't need to quit. They may assist you in improving landing pages to draw visitors further into the website. Such a comprehensive approach makes sense.
A sharp contrast may hamper the user's flow in tone and substance between the landing page and the meta description on Google. To live up to the expectations on the search results page, you must ensure everything is in order. Additionally, of course, to raise the likelihood that they will do the desired action.
9. Penalized By Search Engines
A penalty may be imposed for actions that Google and other search engines perceive to be poor practice. Because the search engine giant's crawlers lack emotional intelligence, they fail to distinguish between honest errors and dishonest practices. Now, you will incur a penalty if you're on the wrong side of the algorithm.
You can be surprised if the algorithm changes and you are not prepared. Although Google usually gives reasonable notice of significant adjustments, there is always a potential that a minor adjustment can cause red flags to appear on your website. With the aid of white-label SEO companies, your company will stay current with any impending developments.
10. Lack Of Confidence On SEO’s Technical Side
Too many people overlook or lack complete confidence in the technical aspects of SEO. These components are necessary to ensure your unique content wows readers and crawlers alike. This entails providing no duplicate content, the keyword density is suitable, and things like alt text on images are included.
Additionally, you must make changes to your site's SEO meta-descriptions and load-time optimization. Reach out to the SEO experts in India if you feel lost, as they can endure everything.
11. Too Busy Or Occupied For SEO
If you're like numerous small business owners, you discover yourself handling every facet of your company while wearing multiple hats. Good SEO doesn't happen overnight. It necessitates a consistent time commitment in several areas, such as:
- Keyword Research And Selection
- Content Creation
- Metrics Analysis
- Site Modification
You require professional assistance if you cannot devote 10–20 hours per week to the project alone. In addition to that weekly time commitment, it takes time for SEO to start producing results. Before you notice a noticeable increase in traffic, you should plan on waiting three to six months.
12. No Results Or Efforts Progress
At first, you might desire to play the SEO game on your own without seeking outside assistance. However, something is wrong if your SEO approach does not increase search ranks or drive visitors. An SEO specialist will be aware of this in full and be able to provide you with insight into what would work best for your business and sector.
According to studies, 78% of local smartphone searches result in a physical purchase. By employing an SEO specialist, you can ensure that your company shows in these searches, boosting the likelihood that you'll attract consumers even if you don't operate online. Additionally, optimizing your website for search engines will boost your search engine rankings, raise your return on investment (ROI), and increase visibility.
13. Need For Site Redesigning
Last but not least, if you're revamping your website, you must keep SEO at the forefront of your mind. When you update your website, it's one of the most uncomplicated times to modify your SEO strategy. These professionals offer excellent website redesign services to streamline the entire process of Search Engine Optimization with zero hassle.
How To Hire An SEO Expert?
Now that you have realized when to hire an SEO expert, your next area to focus on is how to hire a reputed and dependable eCommerce SEO expert for your business. It is because every professional SEO agency might not suit your business requirements.
So, how can you hire one?
Follow the steps given below:
Step 1- Determine The Scope Of Your SEO Needs
Understand the requirements of your company. To determine this gap, start by reviewing the relevant case studies and selecting the area that needs attention. You can also analyze the competitor’s strategy to find out what you are missing. Having a clear picture of the SEO requirements of your business will allow you to hire an SEO expert online or choose a professional with expertise in that area.
Step 2- Check Their Track Record
Once you have an expert, it is time to cross-verify his success stories. Connect with them and specify your requirements. Additionally, you want to review recommendations and client listings. If any online reviews are accessible, speak to any of their prior customers. This will offer you a better sense of their operation methods, success rates, areas of specialization, and other things.
Step 3- Align The Services With Your Budget
After reducing the number of potential prospects, you should concentrate on picking the SEO expert that best suits your needs and financial constraints. By contrasting their deliverables with your resources, you might choose a professional that fits your budget. Never choose the cheapest choice before carefully reviewing their credentials. Instead, pick a company that charges reasonably for high-quality service.
Step 4- Communicate Your Expectations Clearly
Verify that the parties' expectations and goals are aligned before signing a contract. Establishing measurable SEO KPIs (key performance indicators) is usually a good idea. By opening a direct line of communication, you can avoid performance problems in the future. Additionally, it prevents several future disputes and rectifications.
Step 5- Beware Of False Promises
Avoid organizations that guarantee you will receive 100% good results without considering the current SEO factors. Always set attainable objectives and request a detailed plan for getting there. Experienced and gifted SEO specialists often don't make irrational claims but always meet established goals.
Time To Get Yourself A SEO Expert!
After comparing all the pros and cons, it can be said that SEO is inexpensive. All you need to do is to hire a Google SEO expert to manage all the technicalities of SEO. Additionally, professionals are your greatest chance if you are new to the digital world to assist you in navigating and thriving in this fiercely competitive environment.
So, hire a dedicated SEO expert in India without further ado who can assist you in advancing your SEO approach and creating a better brand image online.